Revolution at Rewe, Lidl, Edeka and Co. already underway?
What consumers should know
Created: 08/28/2022, 08:52
By: Caroline Schäfer
Whether at the bakery or in the discount store: a receipt is printed with every purchase.
Supermarkets want to rely on a revolutionary alternative in the future.
Kassel – In Germany there is a receipt with almost every purchase – although many of them end up in the garbage.
To counteract this, retailers such as Lidl, Rewe, Edeka, Aldi and Co. want to rely on the digital receipt.
This means that printed paper slips could increasingly be dispensed with in the future.
This means that printed paper slips could increasingly be dispensed with in the future.
At least it's not really sustainable.
The receipts are usually printed on thermal paper that is coated with chemicals.
According to the Federal Environment Agency, the harmful substances used, such as bisphenol A (BPA), are classified as "particularly alarming".
Revolution at Rewe, Aldi, Lidl and Co. - The receipt of the future is digital
According to the Federal Ministry of Finance, a digital version of the receipt also meets the legal requirements.
The prerequisite is that customers can receive the receipt “in a standardized data format” free of charge.
This can be implemented using an app or QR code, for example.
A receipt is printed after almost every purchase.
A digital receipt could be the more environmentally friendly alternative.
(symbolic photo) © IMAGO/Frank Hoermann/SVEN SIMON
The discounter giant Lidl has integrated the digital receipt into its own app.
In order to be able to save the voucher on their cell phone, consumers only have to scan the Lidl Plus card at the checkout.
In a practical overview, customers can then see how much money they have paid for their purchase.
Last year, Lidl and Kaufland already switched their receipts to more environmentally friendly eco-bons.
Revolution in shopping: This is how the digital receipt works at dm
There is also a big change at dm in this regard.
Anyone shopping in a branch of the drugstore can select a so-called e-bon at the checkout instead of the conventional paper receipt.
The receipt is then issued via the dm app.
At checkout, all you have to do is scan the customer card in the app.
Supermarket | Digital receipt |
|---|---|
Lidl | by app |
dm | by app |
rewe | by Payback card |
Edeka | QR code |
Digital receipt at Rewe: supermarket chain sticks to Payback card
Rewe, on the other hand, relies on the Payback bonus program, the consumer
portal chip.de reported.
This means that consumers can not only collect bonus points with every purchase, but also receive the receipt digitally by e-mail.
To do this, the card must be deposited when creating a Rewe account and then scanned at the checkout for each purchase.
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Digitization at Edeka: supermarket relies on QR code instead of receipt
At Edeka, instead of the usual paper slip, a QR code should appear at the checkout, which customers can scan with their smartphone, the company said on the website.
The receipt can then be called up digitally.
For the time being, the function is only available in the Edeka North sales area.
However, there is one major disadvantage.
The QR code solution increases "the time of the checkout process", informed Çetin Acar from the research and training institute for retail EHI in Cologne to the
Lebensmittel Zeitung
.
Aldi is also said to be working on a digital solution.
A test phase was run in Duisburg last year, reported
infranken.de
.
Digital receipts at Lidl, Rewe, Edeka and Co.: These are the challenges
In the future, more and more companies could rely on digital receipts.
The alternative to paper slips not only saves costs and resources, consumers always have a digital overview of their expenses at hand.
The Federal Ministry of Finance gives companies a lot of leeway in the implementation.
However, the digital receipt does not make it without challenges.
Because: In addition to data protection concerns, there is also no uniform system.
According to the online magazine
t3n.de
, every retailer is working on an individual solution.
If you shop at different supermarkets, you could quickly lose track of all the apps and codes.
Which model will the supermarkets choose and what do consumers have to be prepared for?
According to Ralph Brügelmann from the German Retail Association (HDE), there is already a slight trend, namely towards the QR code, as he revealed to the online magazine.
(cheese)
