607,000 visitors, an attendance close to pre-Covid-19.
For its 11th edition this summer, the Le Voyage à Nantes festival has returned to success along its now famous green line.
That is 50 stages for as many works of urban art, 18 of which remain visible all year round.
Hence the idea of extending the event with a new winter version, which takes place from November 24, 2022 to January 1, 2023.
"It came from associations of traders, who really wanted us to recreate in winter the attractiveness that the city enjoys in summer
," says Jean Blaise, 71, director of Voyage à Nantes from the start.
The direct economic benefits for the Nantes area are indeed estimated at 40 to 60 million euros per year for a specific budget of the event ten times less.
Brass band evenings
Jean Blaise, quick
“to overthrow the city through art”
since the 1990s, sails this time with the caution of an old sea dog.
“Winter is Christmas, so it's tricky.
A religious festival that…
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