• small businesses

• Leisure and Lifestyle

"All clients are like family. They come here to pour out their hearts, not just buy"

Moshe Akirav makes sure that everyone who enters "Roasting the Good" feels at home and knows: "Today, without being online, it is impossible to compete. Our site will raise the business to much higher levels."

Tags

• Nuclei

• Pistachios

• Spices

In collaboration with B144

Thursday, 31 December 2020, 15:32

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In the video: Get to know the "Roasting of the quality" (Editing: Stick pages)

There is not much pleasure in life that compares to entering a quality roasting, with the aroma that catches us from the first moment and gives a soothing and pleasant feeling, a feeling of home.

And the one who places special emphasis on this is Moshe Akirev, co-owner of the "Roasting of Nature" chain, who makes sure that every customer feels at home with him.

"All the clients here are like family," he says.

"Everyone who comes in to us, we ask how he is and offer coffee or soda. The goal is for people to not only come, buy and go, but to come here to also enjoy and pour out their hearts."

Tiv Roasting offers hot roasting, one that provides a solution to customers both in terms of a finished product at the highest level and in terms of an attractive and affordable price: "We roast all our goods," explains Moshe.

"Cashews, pistachios, black and white kernels, all types of caramelized. We also have lots of types of spices and everything is made and ground here on the spot. The quality makes people from all over the country come to us."

The last year has not been routine and simple, of course, and even in "Roasting the Good" they understood the importance of the digital presence: "I was offered to enter the B144 website and I saw that this is one of the things that can leverage the business," says Moshe.

"Today, without being online, it is impossible to face the market saturated with competitors. Online it is possible to raise the awareness of customers, so that they come to us to buy. I believe the website is the way to lift the business to much higher levels."

Stand for roasting quality in B144

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