During the lockdown, the Saarland government plans to ban advertising for products that are not used for everyday needs or basic needs.
There is a risk of sensitive fines.
The
Saarland
government
plans to ban advertising during the
lockdown
.
The aim of the ban is to curb the flow of customers due to
Corona
, there is a risk of fines.
Criticism of the measure is being voiced on the
Internet, and not just from circles of
corona deniers
.
Saarbrücken - In
Saarland
, an
advertising ban
for products that do not serve "daily needs or basic supplies" is to apply
in the near future
.
With this, the state government would like to prevent larger flows of customers to shops and department stores during the lockdown, which according to the priority principle may remain open despite the lockdown.
The advertising ban in Saarland was preceded by a failed voluntary commitment
Previously, a
voluntary commitment
had failed, and many businesses had continued to
launch
extensive
advertising
campaigns.
Apart from the danger of overcrowded shops, this is "unsolidary" towards the specialist shops that currently have to remain closed due to the corona pandemic, argues
Saarland's
Minister of Economic Affairs
,
Anke Rehlinger
(SPD).
The basic suppliers are still allowed to fill their range of goods with products of their choice in addition to the goods necessary for daily needs.
+
Despite a voluntary commitment, many businesses in Saarland continued to advertise aggressively.
(Symbol image)
© Michael Weber IMAGEPOWER via www.imago-images.de
Should the Saarland government
actually take
the
advertising ban
seriously, it would be the first federal state to be a pioneer nationwide with such a regulation.
In order to enforce the ban, the
Saarland
is planning
sometimes severe fines, which would threaten in the event of a violation.
Unruly companies could face between 1,000 and 10,000 euros per violation.
Before the ban comes into effect, which is planned for February 22, the Saarland Council of Ministers must agree.
On Twitter, criticism of the planned advertising ban in Saarland is loud
On
, the announcement of the advertising ban led to some vehement reactions.
In addition to the unsurprising outrage from right-wing radicals and circles denying corona, there is also criticism from the serious side.
Dr.
Jan-Marco Luczak
, spokesman for the CDU / CSU parliamentary group in the Bundestag, tweeted: “An
advertising ban
to combat Corona?
If you want to thwart the still existing acceptance of the Corona measures and make life even more difficult for the already battered trade, this is the right way - but a wrong path! "
FDP politician Johannes Vogel, general secretary of the FDP NRW, member of the FDP federal
executive
board and member of the Bundestag, joins the criticism on
and instead calls for greater support for retailers: “Yesterday there was a discussion about a penalty for online trading.
Today the
Saarland
wants
an
advertising ban
.
The companies are not the enemy, but many in the struggle for existence.
Better: ensure fair, quick and effective compensation.
Many are still waiting for that! "
Twitter users question the proportionality of the criticism of the advertising ban
Henrik Bortels, expert for communication and media change at AOK Nordost,
tweeted
: “The planned
ban
on
advertising
to better enforce the lockdown in
Saarland
is a bizarre number.
If
Anke Rehlinger
doesn't go a step too far.
I'm really looking forward to the reaction from retailers and local media. "
But the complaints about the planned
advertising ban
are also questioned.
One tweet said: “People are complaining about an advertising ban?
Really now?
Are they the same people who complain about the commercial breaks in the private channels, the brochures in the mailboxes and advertising emails after registering with Payback? "(Mirko Schmid)
List of rubric lists: © Michael Weber IMAGEPOWER via www.imago-images.de
