K-pop, Squid Game... how culture became a pillar of South Korean soft-power

Vincent Cicchelli is a lecturer at the University of Paris, a researcher at Ceped and a lecturer at Sciences-Po.

To discover

• LIVE - Presidential election: follow the start of the second round campaign

• Presidential 2022: find here the result of the first round of the election

Sylvie October is a researcher at the Ministry of Culture (Deps-Doc), a researcher at the Max Weber Center and a lecturer at Sciences Po.

LE FIGARO.

- Wrongly described as a fad, the international craze for Korean culture takes root almost 30 years ago.

This phenomenon called "Hallyu" "Korean wave" in Chinese), was formed, in particular thanks to a policy of promotion of the cultural and artistic industry abroad carried out by the South Korean State.

Why did the South Korean government rely on this form of soft power?

Sylvie OCTOBRE and Vincent CICCHELI.

-

This is a strategy partly supported by the State.

As in Japan, South Korea has a capitalism, which without being a state capitalism, involves strong interactions between the public and the private sector.

No country with international ambitions, no country that wishes to become a…

This article is for subscribers only.

You have 92% left to discover.

Cultivating your freedom is cultivating your curiosity.

Keep reading your article for 1€ the first month

I ENJOY IT

Already subscribed?

Login