Online media Brut, a new partner of the Cannes Film Festival, announced on Wednesday that users of the
Fortnite video game,
popular with teenagers, could walk the red carpet or climb the famous steps in a virtual replica of the premises.
In the costume of a journalist, an actor or a director, the players will have access to various quests:
“to carry out interviews”
,
“to pass a casting”
or
“to participate in the climbing of the steps”
.
Other “additional
”
missions will deal with
“more committed subjects such as climate change”
or questions related to
“diversity in the world of cinema”
, promises the media.
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The Festival venues and the Croisette will be transposed into the "metaverse" (virtual world) of
Fortnite
, one of the most popular video games in the world which claims nearly 200 million users, the statement said.
A festival accessible to young people
"It was important for us to bring the Cannes Film Festival into the uses of new generations"
, summarized in a press release Guillaume Lacroix, director of Brut, who replaced, alongside France Télévisions, Canal + as media partner this year.
In a world of cinema disrupted by the pandemic and new media consumption habits, the Cannes Film Festival, which is holding its 75th edition from May 17 to 28, is trying to get closer to the younger generations, and has also established a partnership with the Chinese social network TikTok, very popular with teenagers.
