In recent years, the state has vigorously promoted the development of the Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area), which has brought bright prospects for Hong Kong's economy and made many local brands look forward to entering the market.
However, Hong Kong SMEs and brands are generally unfamiliar with the Greater Bay Area market, especially the lack of contacts and resources in the Mainland, coupled with the lack of understanding of relevant regulations, it can be challenging to successfully develop business in the Greater Bay Area.
In order to meet the needs of more enterprises to explore the Greater Bay Area market, the Hong Kong Exporters Association has launched a business platform named "Hong Kong Smart Design. Sparkle Greater Bay Area 2022" for the first time. Design the exposure of brands in the Mainland, and organize business summits and seminars to help Hong Kong businessmen grasp the development policies and news of the Greater Bay Area and help them enter the Greater Bay Area.
The huge consumer group in the Greater Bay Area has high market potential
The population of the Greater Bay Area is huge. According to the latest information from the Constitutional and Mainland Affairs Bureau, the total population of the Greater Bay Area has exceeded 86 million in 2020, with a GDP of US$1,668.8 billion, which has considerable market potential.
In addition, the Hong Kong Trade Development Council has pointed out that the GDP of the cities in the Greater Bay Area in 2019 is about 11.6 trillion yuan, accounting for 11% of the national total, and the annual growth rate from 2014 to 2019 is 8.2%, higher than the national 7.7% of the total, it can be seen that there are many business opportunities in the Greater Bay Area.
In addition to exploring sales opportunities on cross-border e-commerce platforms for Hong Kong businessmen, "Hong Kong Smart Design Design ‧ Sparkling Greater Bay Area 2022" will also display related products in bookstores in different cities in the Greater Bay Area to increase the exposure of local brands.
On the other hand, the Hong Kong Brand Development Council and the Chinese Manufacturers' Association of Hong Kong "Guangdong-Hong Kong-Macao Greater Bay Area Consumers' Attitudes and Purchase Behavior Survey Report" shows that in 2019, the retail market size of nine mainland cities in the Greater Bay Area exceeded 100 billion yuan, Guangzhou is closer to a trillion yuan, and the consumption power has increased.
Moreover, consumers in the RMB region have a positive impression of Hong Kong brands, including high quality, safety, cost-effectiveness and innovative ideas, which greatly enhances the competitive advantage of Hong Kong companies.
In addition, under the support of the CEPA trade agreement, all imported goods originating in Hong Kong can enjoy zero tariffs.
In particular, after joining the new field of "professional design services", Hong Kong service providers can provide professional design services in the Mainland in the form of sole proprietorship, creating more favorable conditions for local original designs to expand the Greater Bay Area market.
Through the limited-time exhibition stores in the mainland shopping malls of "Hong Kong Smart Design ‧ Flash Greater Bay Area 2022", Hong Kong companies can promote their original design products to mainland consumers and explore new development opportunities.
"Hong Kong Smart Design ‧ Flash Greater Bay Area 2022" promotes one-stop business connections for Hong Kong businessmen's challenges
Although there are boundless opportunities in the Greater Bay Area, Hong Kong companies generally have insufficient connections in the Mainland, and are unable to reach product audiences, effectively target commercial buyers and consumers, and increase operating costs.
In order to help a group of Hong Kong original brands who are interested in entering the Greater Bay Area, the "Hong Kong Smart Design ‧ Flash Greater Bay Area 2022", organized by the Hong Kong Exporters Association and sponsored by the Hong Kong Special Administrative Region Government "Creative Hong Kong", will be launched through a series of B2B and B2C promotion activities to showcase Hong Kong's high-quality original design products through different channels, including shopping mall roving exhibitions, trade fairs, product displays, cross-border e-commerce platforms, business matching meetings with mainland buyers, etc., to create more business matching opportunities , to help Hong Kong businessmen find suitable potential buyers more easily and expand their network.
In addition, Hong Kong and the Greater Bay Area have different business regulations, which involve a lot of registration and license application requirements. Overcoming the geographical differences in business is often a major challenge for Hong Kong businessmen.
Through the business summits and seminars held by "Hong Kong Smart Design ‧ Flash Greater Bay Area 2022", Hong Kong businessmen will be able to grasp the development policies and news of the Greater Bay Area.
"Hong Kong Smart Design Design in Greater Bay Area 2022" will also exhibit Hong Kong's original design products at the "Canton Fair" and "Design Shenzhen", creating business opportunities for Hong Kong businessmen and promoting design talents in Hong Kong and other cities in the Greater Bay Area. exchange.
"Hong Kong Smart Camp Design - Flash Greater Bay Area 2022" is now open for registration
"Hong Kong Smart Design ‧ Flash Greater Bay Area 2022" helps Hong Kong original design products, brands and design companies to expand their networks and explore new development opportunities in the fast-growing Greater Bay Area market.
The platform is now accepting applications.
Interested companies can submit product information for gifts, home and household goods, lifestyle products, and other product categories (such as toys, baby products, senior products, etc.) on or before June 30, 2022.
For more details, please visit the project webpage: www.shksd.org.
(Information and photos provided by customers)
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