The Industrial Fair Shopping Festival organized by the Chinese Manufacturers' Association of Hong Kong will kick off tomorrow (9th) and enter its second edition, which will continue to be held at the AsiaWorld-Expo this year.
According to the organizer, the number of exhibitors and booths at this year's shopping festival has increased compared with last year, with the number of booths reaching 350, and the price of admission tickets is 10 yuan.
The Manufacturers Association also stated that last year's shopping festival sales were nearly 60 million yuan, and it is expected to increase by 10% to 15% this year.
Several exhibitors attracted customers with preferential prices, including a bag of chestnut chicken soup at RMB 20, a can of Taiwan 6-head abalone at RMB 55, and a lactic acid bacteria drink at RMB 5.
An exhibitor selling Japanese food products said that due to the Mid-Autumn Festival’s consecutive holidays during the exhibition period and the promotion of consumer coupons, sales are expected to double from last year; the exhibitor also launched more varieties due to the approaching Mid-Autumn Festival. gift boxed.
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The second trade fair shopping festival will be held from September 9th to 12th. Mr. Shi Lide, president of the Manufacturers' Association, said that due to the good results of the previous session, he will continue to make persistent efforts this year.
The scale of this year's shopping festival is also larger than last year. The number of exhibitors has increased from 200 to 251, and the number of booths has also increased from 260 to 350, which are divided into six exhibition areas.
He also pointed out that the admission ticket price this year is 10 yuan, and the manufacturer's association has also distributed free admission tickets to grassroots citizens through the district civil affairs office.
Recently, the epidemic situation in Hong Kong and Japan has been heating up. Shi Lide described the epidemic as an "invisible enemy" and believed that it would inevitably bring challenges to the organization of physical exhibitions. However, he emphasized that a balance must be struck between epidemic prevention and control and economic restart. The shopping festival can be held smoothly.
He pointed out that last year, the number of visitors to the Industrial Fair Shopping Festival reached 50,000, and sales of nearly 60 million yuan were also recorded. and Tsuen Wan, etc. also provide free shuttle bus services, this year's sales are expected to exceed last year's figures.
Ms. Wan, Assistant Manager of the Marketing Department of Dabenying, believes that this year's sales will not be affected by the epidemic. In addition to the Mid-Autumn Festival, its sales strategy will successfully attract customers.
She pointed out that this year one more booth was bid than in previous years because of the good sales last year.
She continued that the sales of food products in previous years were relatively high, so the proportion of food products this year was increased to 70%. In addition, the exhibition period was during the Mid-Autumn Festival holiday. It is believed that the public has greater demand for food products, so more kinds of gift boxes have been introduced. .
Miss Wan said that the public could not travel abroad during the epidemic, and she hoped to provide the public with products at Japanese retail prices.
The price of shrimp chips at the venue is 72 yuan per pack, and each person is limited to 3 packs.
There will be free gifts for purchases over 300 yuan, and a Japanese face washing machine for more than 500 yuan.
She added that for the convenience of customers, free delivery is also available for purchases over 500 yuan.
"We listened to the opinions of our customers. Rice and oil are both heavy, and the location is not a big problem. It will be hard to support 5kg rice regardless of Causeway Bay."
Mr. Liu, the head of Junma International Holdings Co., Ltd., which sells lactic acid bacteria drinks, said that this year is the first time to participate in the shopping festival of the Industrial Fair, and the promotion of a daily limit of 50 sticks of 5 yuan of lactic acid bacteria drinks, hoping to attract customers.
He pointed out that the target business volume of this exhibition is six figures: "(The Industrial Fair Shopping Festival) is always a grand event, and I hope it can achieve publicity effects."
Due to the epidemic, food and beverages are prohibited in the shopping festival venue, and exhibitors are also not allowed to provide sample food.
Was asked if not being able to try the food would affect the business?
Mr. Liu thinks that the impact is not big: "Our booth is pink, and we all tell the staff to wear kimonos. I believe that it can attract customers." , prepare small packets of nuts of different flavors and distribute them to the citizens who pass by the booth: "The cost is several times higher than before, but I hope everyone will buy it after tasting it."
Industry Fair Shopping Festival｜AWE kicks off on Friday Exhibitors promote Mid-Autumn Festival discounts to attract customers, business doubles, Cai Ruolian encourages young people to study in the Mainland It is expected that it will only benefit public utilities. The exhibition will be held on December 27, and it will not end on 12.27.
