O Christmas tree, o Christmas tree, you carry a green branch, winter, summer, that lasts the sweet time.” In general, Christmas carols in the minor key are particularly beautiful, including this one, which was first recorded in 1812.
A magical song.
Unfortunately it's not true at all.
The fir tree does not wear a green dress.
If it's green, then it's naked.
Especially when he's being hauled home now, the weekend before Christmas Eve.
After that he is decorated at best.
Sometimes disguised, a
fashion victim
of the annually changing decorative fashions.
The trade naturally finds out about them in Frankfurt – as soon as the last spot has been plastered, the leading international trade fair for trends in holiday decoration, “Christmasworld”, takes place at the Messe Frankfurt at the beginning of February.
Frankfurt is also quite trend-conscious when it comes to Christmas tree clothing.
You can see that here and there when illuminated Christmas trees can be seen through living room windows in the city districts in the evening and you rediscover the cream-colored hangings from decoration magazines and online offers.
Christmas tree with advertising effect
Above all, however, we see it where the trees advertise what is hidden behind the panes from the very first Advent.
What clothes the tree signals to city strollers and passers-by:
What you see is what you get
.
Lots of glitter and pink in the fashion shop on the Zeil.
In the atrium of the large law firm, American layout, many colorful balls, lots of light.
In the foyer of the large law firm, German layout, subtle shimmer between green.
It is only logical that jewelry stores in particular do without trees and only place a vague pyramidal shape with a glittering look in the window.
So that defaulting buyers quickly acquire one or two diamonds.
The otherwise so discreet banks, on the other hand, stand out due to their particular opulence, along the relevant financial towers one can see specimens that look downright encrusted with gold.
In these times?
Almost symbolic of inflation.
Or a reassurance of the customers?
Look here, our gold reserves in the basement are so large, we'll put a little bit of it in the shop window for you to celebrate.
Very becoming.
