Customs clearance between Hong Kong and the Mainland will begin on January 8, and the Hong Kong section of the high-speed rail will resume operation on January 15.
According to the Tourism Board, the data shows that the number of daily tourists visiting Hong Kong has risen from 2400 to 4500 per day during the "0+3" period to more than 10000 per day recently. Leisure visitors also rose slightly after all entry restrictions were lifted at the end of last month.
Cheng Dingyi, Director-General of the HKTB, predicts that the source of tourists in the early stage of customs clearance will be concentrated in individual markets, such as the Mainland and Southeast Asia. The HKTB will step up publicity and promotion efforts in stages according to the conditions of each market, and will launch a global large-scale promotion next month. Among them Including distributing tourist consumption coupons to initial visitors, which can be redeemed for free special cocktails or drinks at more than 100 bars, restaurants and hotels, or consumed and redeemed for gifts at more than 130 attractions, retail, catering merchants, transportation operators, etc. .
▼ On January 1, the Hong Kong Tourism Board's "Hong Kong New Year's Eve Countdown" fireworks and light show illuminates Victoria Harbor▼
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Customs clearance plus epidemic prevention relaxation last month, leisure tourists increased
Cheng Dingyi described that Hong Kong's tourism door has been reopened. The figures show that the number of daily tourists has risen from 2,400 to 4,500 per day during the "0+3" period to more than 10,000 per day recently. The main source of tourists is according to The order is the Mainland, the Philippines, Taiwan, the United States and Thailand.
As for the purpose of visit, apart from Hong Kong as an overnight stay and visiting relatives, leisure tourists also increased slightly after all entry epidemic prevention restrictions were lifted at the end of last month.
The publicity budget for the first phase is at least $100 million
Cheng Dingyi pointed out that according to the latest situation, the source of tourists in the early stage of customs clearance will be concentrated from individual markets, such as the mainland and Southeast Asia.
According to the situation of each market, the HKTB seizes the best opportunity to increase the intensity of publicity and promotion in stages to maximize the publicity effect. The publicity budget for the first stage is at least 100 million yuan. Immediately do (propaganda), all restrictions must be lifted, and after the Spring Festival, we will see that the customs clearance is stable, and we will do global publicity first.”
Starting next month, the HKTB will launch a global large-scale promotional campaign to stimulate the recovery of Hong Kong's tourism industry with three major strategies. One of the strategies is "Hong Kong Courtesy", which provides coupons to tourists. The first-time visitors will receive coupons, which can be used to Redeem free special cocktails/drinks at more than 100 bars, restaurants and hotels, or spend and redeem gifts at more than 130 attractions, retail, catering merchants, transportation operators, etc.
The HKTB will also cooperate with different sectors such as airlines, travel agencies, hotels, etc. to launch privileges, and support the AA in giving away free air tickets, especially in related promotional work in overseas markets.
"Rabbit Leaping in Hong Kong" Chinese New Year Activity launched on the 28th of the year
As the Lunar New Year is approaching, the HKTB announced the launch of the "Rabbit Leaping in Hong Kong to Welcome the New Year" New Year celebration activity, creating "Futu" at locations along the waterfront to welcome the new year.
The event will be held from the 28th of the year (January 19) to the 15th of the first lunar month (February 5th and the 15th of the first lunar month) at four waterfront locations in Central, Admiralty, Wan Chai and Tsim Sha Tsui. A giant lucky rabbit hides on the roof to greet everyone to welcome the New Year; Admiralty Tamar Park is also transformed into a fantasy sea of flowers, with colorful and changeable lights adorning the seaside. The ferry has the opportunity to travel with "Futu" in Victoria Harbour.
Cheng Dingyi, Director-General of the HKTB, predicts that in the early stage of customs clearance, the source of tourists will be concentrated from individual markets, such as the Mainland and Southeast Asia. The HKTB will step up publicity and promotion efforts in stages according to the conditions of each market, and will launch a global large-scale publicity plan starting next month.
(File photo/Photo by Deng Kangqiao)
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