After Alo Yoga announced the opening of the first two branches in TLV Mall and Dizingoff Square, "Israel Hayom" learned that another branch of the popular brand will open in Ramat Aviv Mall.
The branch, which is expected to open in March, will open in the Ramat Aviv mall instead of part of Castro's territory, which recently closed the branch in the mall due to the move to Big Gillot.
The Castro branch space will be divided between Alo yoga and Mango.
In place of the Mango branch that is moving as mentioned, a branch of the Lululemon chain will open, for which Factory 54 received the chain's franchise.
The branch in the Ramat Aviv Mall should be opened as mentioned this coming March.
Before that, the first store of the popular brand in Israel will be opened on Thursday 1/26/23 in the TLV mall in partnership with the brand's importer in Israel, 911 Fashion.
A few months ago, the brand announced the 911 Fashion Group as the owner of the Israeli franchise that will open two stores in Tel Aviv during 2023.
One in the TLV Tel Aviv mall and the other as a store-within-a-store in the story flagship store in Dizengoff Square.
Ramat Aviv Mall, photo: Gideon Markovich
Alo yoga is one of the most popular active brands in the world and in Israel even before the launch of the brand stores.
In Israel, it is sold as a parallel import on the Super Pharm website, at Factory 54, at Terminal X, and more.
This is an expensive brand, as long tights are sold in Israel before the launch of the brand and before the end of season discounts for NIS 349-499.
Now at the end of the season you can find long tights for about NIS 210-300.
It is not yet known what the price policy will be with the launch of the new chain, which will also include an online site.
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