The corporation retires from the rating committee to measure ratings: "costs millions and irrelevant"

A corporation here will retire from the scaling committee at the end of the month. The reason for the retirement, according to here, is that "the measurement does not reflect the total viewing data across all platforms, including digital viewing, costs millions of shekels a year, and does not represent the Arab population and children's viewing"

The corporation retires from the rating committee to measure ratings: "costs millions and irrelevant"

The broadcasting corporation here will retire from the scaling committee at the end of this month - this was approved by the council here following the decision of the corporation's management. The reason for the retirement, here, is that the measurement does not reflect the total number of views on all platforms, including digital viewing, while it costs millions of shekels a year, and the corporation claims that the Pipel Mitter measurement does not represent the Arab population and the children's view.

According to the report: "In light of the success of the Digital First strategy, under which all of the contents of Digital go up before being transmitted here, and receive impressive exposure, a council here approved the management of the corporation to retire at the end of 2019. The decision was made because this measurement is not suitable for the corporation and Makes the total viewing data available on all platforms, including digital viewing, but reflects only the ratings (ratings) of the members of the committee. The council instructed the corporation to publish daily digital viewing data and the metrics according to which the measurement is carried out. Is based on the opinion of professionals in the corporation, which states that e The current measurement, which only measures television, is irrelevant to the corporation and costs millions of shekels a year. According to this opinion, all the contents of the corporation are accessible to the public at digital any time and by virtue of its objectives as a public body and the old-fashioned measurement through the Pipel Mitter, is not adapted to the far-reaching changes in viewing habits in Israel. "The decline in television viewing in general and the increase in digital viewing. It was also stated in the opinion that the measurement by Pipel Mitter does not represent the Arab population and the children's viewing, and therefore a new measurement model and advanced technology are needed."

Roni Aran, CEO of the Israeli Scaling Committee, said in response to Walla! Culture: "The corporation has addressed a number of requirements for the committee, including radio and digital measurement. Although the committee is a TV committee, radio handling has been approved, so the claim is puzzling. In addition, on the subject of digital the corporation knows very well that from January 2020 all digital television broadcasts will be measured through the scaling committee, but since the corporation insists on transmitting its content through YouTube, which does not allow measurement, a situation is created that all channels will measure except the corporation. Instead of the simple solution of transmitting digital content on digital through the corporation's website, which would allow the corporation to choose an impossible solution. "

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