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Lamborghini: sales boom in 2019, 8,205 cars delivered


Domenicali, 2019 year that has given us the greatest number of successes. It will not be at the Geneva Motor Show by strategic choice (ANSA)

43% increase in deliveries to customers worldwide, from 5,750 to 8,205 cars. Automobili Lamborghini confirmed its solid growth levels worldwide in 2019, further increasing the sales of its models for the ninth consecutive year, recording a new record.

"2019 - said Stefano Domenicali, Lamborghini Chairman and Chief Executive Officer - was by far the year that gave us the most successes. Thanks to the intense work of our team, sales increased substantially and have allowed us to reach figures never seen before. In just two years we have more than doubled our sales, a success that demonstrates the strength of our brand, as well as the quality and sustainability of our product and our commercial strategy. last year - Domenicali added - we sold around 5,000 specimens of our Super SUV Urus, a figure that alone approaches the total sales of 2018. Our super sports models V10 and V12 have also maintained their privileged place inside of the market, thanks to the integration of new content and new technologies. At the same time, our already considerable brand awareness, in pa articulate among the younger generations, and the number of followers on social networks has exceeded 40 million. All of this is the incredible result of teamwork, for which I would like to thank all the members of the Lamborghini team for their inspiration and dedication to the brand, as well as of course our shareholders and the group for their continued support. "

From a technological point of view, Lamborghini has decided to dedicate itself also in 2020 to the strategic development of hybrid variants of all the new generation super sports models. Furthermore, in 2020 Lamborghini will continue with its strategy of presenting new models and initiatives in the context of events in exclusive environments dedicated to customers and the media. In this context Lamborghini will not be present at the next Geneva Motor Show 2020.

With a sales network of 165 dealers in 51 countries, all three regions (EMEA, America and Asia Pacific) in 2019 recorded unprecedented results and thus contributed to fueling the total sales growth compared to the previous year: EMEA (Europe , Middle East, Africa): 3,206 / + 28%, America: 2,837 / + 45% and Asia Pacific: 2,162 / + 66%. With 2,374 cars, the USA remains the first market, followed by China, Hong Kong and Macau (770), the United Kingdom (658), Japan (641), Germany (562), the Middle East (387), Canada (376) and Italy (370). Both super sports models reached significant sales levels: deliveries of the Lamborghini Aventador V12 reached 1,104, a model that is still very much desired, while 2,139 units were sold of the model of the Huracán V10 line, of which the brand new Huracán EVO presents a renewed design and cutting-edge technologies. In 2019, after only five years of production, the model number 14.022 of the Lamborghini Huracán left the assembly lines. With these numbers it surpasses those of its forerunner, that is the Gallardo, which reached the same volumes in 10 years, winning the best selling Lamborghini model title ever. As expected, the Urus Super SUV contributed significantly to the total increase in sales: in the year just ended, the first in which Urus was present on the market from start to finish, the number of sales increased by 182% compared to 2018, going from 1,761 to 4,962 units sold.

Source: ansa

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