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The truth behind the dedication numbers of the new cars

While the general charts lead the most common models in leasing, a new and first-of-its-kind analysis reveals the true segmentation and reveals which cars the private customers buy. There are surprises and they really did not surprise us

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• Dedication to a new vehicle
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• Toyota
• Hyundai
• Kia

Keenan Cohen

The table does not lie, they say, and according to the dedication table in the first half of 2020, Hyundai is the best-selling car brand in Israel. But do Israelis really buy the most Hyundai cars? Not really. Here it is actually Toyota that takes the lead and by a huge margin.

According to the Ministry of Transportation's ownership registration data, out of 123,000 vehicles sold in the first half of 2020, about 66,000 were purchased by private customers, which constitute 53 percent of total sales. Based on this data and using the analysis tools of the Karzon website used to compare prices and data on new vehicles, we asked to check out the most common brands and models among those private customers.

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In this ranking, as mentioned, the first place in the dedication table is occupied by a draft that sold 11,063 cars, while Hyundai, which leads the overall dedication table, is here in second place with only 7,295 cars sold to individuals. Kia and Skoda maintain third and fourth place respectively in the individual rankings as in the general table. From now on, however, no single brand maintains the same position. For example, Suzuki jumps from eighth place overall to fifth place at the expense of Mitsubishi. And Chevrolet moves from 9th overall to 11th place. And Volkswagen, for example, which is almost inactive in the field of vehicle and leasing fleets, comes in 10th place.

When detailing the data to the model level, it is very clear what is the source of the draft lead, with a complete podium in the form of Corolla, Rab 4 and CHR in the first places it is a dominant representative in three very prominent categories in the domestic market it even manages to push the old and replaced Yaris to sixth place. The Kia Picanto in fourth place remains more or less in place, with a drop of one place relative to the overall ranking. Hyundai Tucson jumps from tenth overall to fifth place in private customer preferences. Skoda Kodiak is in seventh place but manages to record a remarkable achievement - it is the only European among the 15 models. Below it, Hyundai buys that from the general position 26 flew to 8th place. From the rest of the table you can impress yourself, but pay attention to the Hyundai Ionic - the best-selling car in Israel in the first half of 2020 is only in 14th place among private customers, only 102 units away from the Suzuki Vitara in 28th place overall.

Another interesting statistic that emerged from the analysis of carzone.co.il/ target = "_ blank"> carzone was the change in the purchase mix between private and non-private customers by category. Women a moment aside what emerges from electric cars, where the tendency is unequivocally towards the private with a ratio of 87-13 but with 862 units it is difficult to produce real insight from these numbers. In the premium category private customers are responsible for 77 percent of sales, among these dual paddles 75 percent for private customers, in crossovers their share is 54 percent, mini and super mini with 53 percent and only for classic family cars the ratio is 67 percent for non-private customers. By the way, it's not just that you do not see the big family ("executive cars" if you are still stuck two or three decades ago) - they make up only 3 percent of all private purchases, abandoned in favor of the Jeeps and crossovers.

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Bottom line - the famous general dedication figures are in fact a distorted and not really reflective representation of the Israeli car market. Since leasing burst into our lives somewhere in the late 1990s and early 2000s, very clear rules of the game have been established in the Israeli car market. With the rise of the leasing and rental companies that served the vehicle fleets, the majority of the cars that starred in the sales charts were those that these companies equipped with large numbers - most often the decision arose and fell mainly on the amount of discount the company managed to get from the importer. These and these do not indicate the nature of a car, but this analysis is closer to reality than that reflected in the general numbers.