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Israeli Pride: Partner TV is nominated for an international award for innovation in television advertising technologies
Partner TV, Partner's TV Service, is nominated in two categories at the CSI 2020 Awards for Innovation in Television, Streaming, Cloud and IoT Innovation, alongside international giants
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- Partner TV
Walla! TECH
Friday, 21 August 2020, 12:29- Share on Facebook
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This week, the international CSI magazine, based in London, published the list of finalists in the various categories in the CSI 2020 Awards competition, which will take place on September 18. Partner TV is nominated in two categories: Best TV user experience, and Best AdTech technology or solution. Along with Partner, candidates in the competition in the various categories, prominent players in the market of broadcasting, content and IoT technologies, including Verizon Media, Comcast and Tivo.
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This is the 18th year that the prestigious competition is being held in London, but this year, the winners will be announced without the traditional gala event that accompanies the event due to Corona’s limitations. Last year, Partner TV was nominated in several categories in an international competition focused on video and streaming innovation, the international VideoTech Innovation Awards competition that is considered the 'Oscar' of the streaming worlds, and even won the 'Selected TV App' award for 2019.
Israeli Pride: Nominated for International Streaming World Oscar (Photo: PR)About a year and a half ago, Partner TV entered the field of customized advertising, Addressable TV, by developing a unique system adapted to Android TV converters, and by implementing Google Ad Manager in the company's systems. Since launching the customized advertising activity, the TV service has seen campaigns from companies such as Samsung, Delta, H&M, Tnuva, Domino's Pizza, Bank Leumi and more, and Partner's innovation in making advertisements accessible and matching value ads without compromising the viewing experience. -CSI.
This week, Partner announced that it has already reached more than 220,000 households with the Partner TV service, so that the customized campaigns on Partner's interface meet hundreds of thousands of "eyes" every day, enabling effective and measurable campaigns, similar to digital advertising.
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