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Maserati, the rebirth of the Trident brand has begun

2020-09-18T14:44:20.720Z


Davide Grasso, CEO: 'we aim at the world of new luxury consumers' (ANSA)Even if the next innovations have only been announced or partially shown - this is the case of the Grecale SUV and the new generation of GranTurismo and GranCabrio - in the historic Maserati factory in via Ciro Menotti in Modena, the debut of the MC20 super sports car is perceived by everyone (visitors and workers) as a first important step towards a future that points to a true rebirth of the Tri


Even if the next innovations have only been announced or partially shown - this is the case of the Grecale SUV and the new generation of GranTurismo and GranCabrio - in the historic Maserati factory in via Ciro Menotti in Modena, the debut of the MC20 super sports car is perceived by everyone (visitors and workers) as a first important step towards a future that points to a true rebirth of the Trident brand.

In addition to the more than positive comments from the press from all over the world who participated in the MMXX event last week, in Modena at the factory and outside, '' we hear a cheering in favor, which had never happened before ''.

This was underlined by Davide Grasso, CEO of Maserati, who has been with the company for almost a year, who met ANSA right in the heart of the plant that is starting to produce the splendid MC20.

In the painting department, which is aseptic and functional as a microchip factory, Grasso explains that `` the potential of the Modena plant is 8 copies of the MC20 per day, we want to saturate this capacity but making sure that a waiting list is created. , our new sports car is a car to be desired. ''

Grasso is well aware of the mechanisms of luxury, of how a high-quality, high-end product, characterized by a highly distinctive design, has great market potential. '' We are an Italian brand of excellence in the world, with great potential - explains Grasso - and to conquer the new luxury consumer market, which is growing rapidly, we will use our being genuine, being unique in design and offering excellent technologies in both ICE and electric motors.

And of course, always remembering and drawing on the DNA of the Trident. '' Grasso mentions in this regard the choice made with the V6 Nettuno project equipped with the exclusive technology with prechamber, derived from Formula 1. '' We decided to develop a very powerful petrol twin-turbo , and at the same time a 100% electric engine that will offer performance in perfect Maserati style ''.

MC20 will also arrive in a Folgore variant, that is, equipped with three electric motors - two behind and one in front - powered at 800 Volts, to allow a unique driving dynamics, in tune with the tradition of the brand (including sound), moving to a level that the industry benchmark will be the ability to instantly manage torque vectoring, i.e. the use of torque on all wheels to maximize behavior.



'' What we have chosen is a 'flexible' strategy with a platform that maximizes both the BEV and ICE solutions - reiterated Grasso - This is because in our House of Brand, which is the home of Maserati customers, we want to satisfy only of individual markets, given that China is different from the US and California is different from the rest of the States, but also those of individual buyers ''.

Announcing '' medium-long term commercial plans with proposals that will keep the MC20 young '', the CEO of Maserati confirmed that the two iconic models of the brand, the GranTurismo and the GranCabrio '' will also arrive as BEVs from next year '' but excluded that there may be, in addition to the mild hybrid versions such as the new Ghibli, plug-in hybrid models: '' Maserati's push towards 'full' electrification is defined and clear - said Grasso - but the PHEV solution is not fits with the brand's DNA ''.

Source: ansa

All tech articles on 2020-09-18

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