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Sweat in the main edition and the wonderful world of Eliana Tidhar: When TV sells depression on the cover as a gift
TV will tell you even on the worst days that rock is rain and blood is ketchup - and pajamas and sweatpants, in case you didn’t know, are at all the pinnacle of chic, a hysterical trend, the hottest thing in the cold winter ahead.
Be happy, just buy a new sweatshirt and win the period
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News 12
Eliana Tidhar
Marciano Foundation
Bnei Gantz
Nadav Menuhin
Wednesday, 25 November 2020, 08:01
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Still do not want to go to school?
Bnei Gantz, News 12 (Rainbow Screenshot 12)
For some time now, television has been broadcasting sweet illusions to captive viewers.
A happy world where young people climb obstacles and celebrities play behind masks, dreamy tourist sites are within touching distance and of course economic prosperity will soon come along with them.
Bread and amusements and bread and amusements and bread and amusements, only we forget that none of this really happens outside.
Each time a new bait is born that explains that basically everything is fine.
Sometimes these are pampering vacations that we can supposedly arrange for ourselves.
Sometimes it's just pants.
That's what happened last night.
The dull interviews with Bnei Gantz ("Do you believe there will be a prime minister in the current Knesset?", The Marciano Foundation asked, as if any answer given to this ridiculous question would have any meaning) did not make an interesting headline.
I was reminded, instead, of a sentence Gantz said in one of his previous TV interviews, which was already a legend, about the fact that there are days he does not want to go to school.
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To the full article
Messages of denial of reality.
Eliana Tidhar in Delta commercial (screenshot)
I do not know if Ganz already wants to get up for school, but I know that there are very many people in the house who have very little desire to get out of bed.
Those who have been fired, sent to the IDF, or the corona restrictions have prevented them from working for many months. Sometimes, the emotional meaning of this situation is depression, and depression sometimes has a socio-fashionable meaning: without leaving home, without seeing anyone, without going to work, sometimes Doing nothing all day, there are also those who stay in their pajamas.
Depression does not sell commercials and does not pay the bills, even for a TV that insists that nothing is sad and everything is normal. It will continue to tell you even on the worst days that rock is rain and blood is ketchup - What and sweatshirt, if you did not know, are the pinnacle of chic, a hysterical trend, the hottest thing in the cold winter ahead. Be happy, fashionable and unemployed like you, you're halfway through. Are you not?
Actually good for you.
Pajama Reporter, News 12 (Rainbow Screenshot 12)
Two stages of denial of reality
And this is what it looks like: TV sells us depression on the cover of a gift, and pajamas as the pinnacle of ambition.
The attack resonates on all fronts, in the journalistic programs as well as in the cessation of commercials, in each of which one can see Eliana Tidhar presenting a perfect fantasy.
"Do you realize what's happened lately, in your pajamas?", She says in a new advertisement as part of Delta's ongoing campaign, and begins to elaborate: You started a small business (lol lol), you raised a garden here (on the screen are several people sitting together, without masks) , You opened a summer camp (because the children did not have frames until now), you connected the neighborhood (lots of people sitting together, without masks), and everything - everything in pajamas!
And in the evening, in the main edition (!) Of Keshet, they explained to us in an article prepared by Dean Fischer that the sweaters are making a comeback and becoming a must-have item in the closet, "after two closures that brought us all to a long period of working from home From the categories they fall into?).
And there are also quotes: "Training is the new trend, I think it got empowered during the Corona period," says one interviewee in these very words, while another explains that the item is also suitable for events or pubs with friends, and certainly for all sorts of other opportunities that can not exist.
In both cases, the message is based on two stages of denial of reality.
Firstly, actually good for you-us (pajamas and sweatshirt is the pinnacle of fashion), and secondly, the world continues to run as usual, with meetings and business and dancing and shopping of course.
Do not forget shopping.
This is how television fulfills its true mission: to blur reality and encourage sales, and to make a dormant audience believe that everything is actually fine.
In the meantime, at least Benny Gantz knew: If you ask Eliana, to also be an alternate prime minister - it is possible in pajamas.
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