culture
Theater
The reason we do not see "Wonder Woman 1984" in Israel is simply stupid
Warner's decision to release the long-awaited pledge in its streaming service puts Israel in a problematic position: the film will not reach us soon - neither in closed cinemas nor for ordering on VOD.
Is Israel lagging behind as the film world progresses?
Avner Shavit and Ido Yeshayahu are arguing
Tags
Wonder Woman 1984
Gal Gadot
HBO MAX
Disney Plus
Avner Shavit and Ido Yeshayahu
Thursday, November 26, 2020, 12:00 p.m.
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Trailer "Wonder Woman 1984" (PR)
Avner:
Hello Ido.
Like everything nowadays, this article was born out of a WhatsApp conversation.
A conversation where you hurt the most precious thing to me in the world, I wanted to cry and scream until you regret what you said, but I finally decided to settle the conflict in a more mature way.
Ido: As
usual, you're Drama Quinn.
But okay, let's open it up and understand why you're wrong and I'm always right.
On the topic: Why the hell "Wonder Woman 1984" is not released in the country in parallel with the United States.
I claim that this is a big mistake on the part of the distributors in Israel, because no one is going to wait for them.
You're claiming to be an idiot.
Avner:
Not an idiot, but I do think you live in a bubble.
In your world everyone knows how to download movies and sync subtitles, everyone relaxes for fun in front of a "series" site and no one has any technological challenges.
The real world, on the other hand, is a bit different, so there will be those waiting for "Wonder Woman 1984".
Ido:
I claim that Israel does not exist in a vacuum.
The new "Wonder Woman" is going to hit waves, create speech, there will be water, there will be twists.
Just as someone who wants to join the talk - not to mention avoid spoilers - about Baby Yoda and "Mandalori" is not waiting for Disney Plus to kindly arrive in the Holy Land, so he will not wait for "Wonder Woman."
The film will be available at the tip of a mouse click for maximum quality as early as the end of December, an illegal translation into Hebrew will arrive shortly thereafter.
You don't need pirated literacy to do that, just get to know someone who knows how to do it.
And yes, even a slanderous site will suffice for that.
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A beloved and conquering Israeli star, but wait for her.
Gal Gadot, "Wonder Woman 1984" (Photo: PR)
Avner:
Well, how many people already see "Mandalori" in Israel?
You are probably always surprised that Meretz does not get 50 seats in the election.
So get ready for the shocking surprise when people dare to turn their mouths and see "Wonder Woman 1984" in theaters.
By the way, I asked a source in the distribution world why they would not upload the film in Drive-In simply or something, then I agree with you that if there is a film that is not worth the wait, it is this film.
Know what he answered me?
Ido:
Well?
Avner:
That such a film requires a huge campaign, obviously, and the revenue in Drive In will not come close to covering it.
I once thought the stories about distributors making money from popcorn were urban legends, and then I found out it was true.
Understand: they do not need the money from the "Wonder Woman" ticket sales, they need the money from the popcorn.
You are trying to build a utopian world here where all the movies go up directly in streaming and everyone walks with a wide smile towards the horizon of the new decade.
This is not the case - a big movie will inevitably make less money streaming than in the cinema.
One more thing: statistics show that the more successful a movie is on the big screen, the more successful it will be in home format.
The defense has finished its words!
Ido:
As for your simple claims - "The Mandalori" is indeed more marginal than a sequel to a superhero hit starring a beloved and occupying Israeli actress.
I also do not at all claim that all potential viewers will walk away from the cinema when the day comes - it is quite possible that Wonder Woman will be somewhat successful when it arrives sometime in late 2021 (yes, I'm really not optimistic about opening cinemas any time soon).
At the same time, the film will miss a large chunk of viewers who will not want to wait but to join the global buzz in real time.
Do you know who does not buy popcorn at the movies?
People who do not come to the movies.
In the television services in Israel "Wonder Woman" you can get a beauty of promotion that will appeal to the masses.
Not ideal but also better for this risk.
But let's talk for a moment about the bigger picture of this story.
Warner chooses to release its huge movie on its streaming service, HBO Max (along with cinematic distribution where possible, it should be noted, and only for a month).
On the very same day, December 25, Disney will air Pixar's "soul" in its thriving streaming service - the world is going in a certain direction, and it seems that Israel remains disconnected from it at this point.
And so a situation is created that we are among the few countries in the world where there is no release date for "Wonder Woman 1984".
It is clear that the Israeli audience is different - take for example the broadcast channels: they are still the main viewing option for the local viewer, even though in the United States they have been in constant decline for years.
And yet, the situation is changing.
Viewers are already getting used to consuming the content on smaller and smaller screens.
As long as the cinemas remain closed, the audience will understand that they can do without them.
And if a film becomes available to him by other means, the audience will turn to them.
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More are waiting for her.
"The Mandalori" (Photo: PR)
Avner:
Israel is a country of contradictions.
We are on the one hand world champions at consuming Netflix at home.
On the other hand, we are also world champions in getting out of the house.
Israelis like to go out and experience things outside.
That's why cinema has survived here so far so I think it will continue to survive.
After all, on the face of it, it made no sense for cinema to last even before the Corona.
I remind you that people went to see "Joker" and "Bohemian Rhapsody" even when they were available for download.
But be surprised, I'm still going to agree with you on one thing.
Are you excited to know what the agreement is about?
Ido:
I do not remember when I was so excited.
Avner:
Whether it is out of negligence, technophobia, late reaction or simply deliberate moves by the rights holders, Israel has completely failed in everything related to the establishment of content anchors for content.
It's an inconceivable situation that if I want to open a computer or a smart TV and watch a Fellini movie, an Israeli movie or an indie movie that was in the cinema a year ago, I have no way.
In America and Europe there are dozens of streaming services.
What do we have?
Netflix.
Every time I write about something, what do you ask me?
"Is it on Netflix?"
It's like yellow pages.
If you are not there, you do not exist.
So here I will half agree with you on another point - if "Wonder Woman 1984" had been on Netflix, the whole country would have seen.
But when he's not on Netflix?
You saw what happened to "Borat 2".
A high-profile hit;
A sequel to a blockbuster film in Israel;
There is a Jewish connection and there is an Israeli connection.
And yet - has anyone talked about it here?
Has anyone read my review of it?
Ido: It's
amazing how Amazon Prime Video fails (does not try) to make the Israeli audience understand that it exists here, and with Hebrew translations of a huge part of the content, including of course "Borat 2".
But to me this is not a good example, and for that you really do not need Amazon or any other streaming service.
Like "Trolls 2" which became a huge hit for Universal when it skipped straight to VOD, so could "Wonder Woman 1984".
A token payment in the services of HOT, yes, Cellcom TV and Partner TV, and the whole family could have fun watching it on the big screen in the living room in one festive evening (and in the 48 hours that followed).
I fear that the failure you describe will return to bite the butt of distributors in Israel.
They must adapt to a new world where home - and smartphone - options are gnawing at this dinosaur.
In the United States, cinema chains are on the verge of collapse, not to mention smaller institutions dedicated to cinema that is not necessarily spectacular.
How long will this thing hold in Israel if they do not find a way to merge the worlds?
As you said, the Israeli audience, at least in part, goes to the movies even when the option is available to them at home.
So why not allow both?
Give us a legal "Wonder Woman" on TV and then put it out in the movies as well.
Whoever wants - will go to the dark hall and also buy popcorn and cola.
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A tree fell in an Israeli forest.
"Borat's sequel" (Photo: Amazon Prime Video)
Avner:
Here we begin to agree.
The Israeli distribution world must do two things: A - accustom the Israeli audience to having a world outside of Netflix;
B - to adopt from the world the idea of synchronized distribution.
There are a lot of movies, especially Israeli movies, that I think should be released simultaneously at the Cinematheque but also on VOD services.
Right now, in every way, we are far away.
Very very far away.
Let me ask you a question, as a media representative.
Ido:
Whip.
Avner:
Why do you like to eulogize things so much?
Why is it so burning for you to make headlines about the death of things?
Why are you happy to bury the cinema?
Can't you wait for spring, summer, to see what happens?
There will be vaccines, we will be released from prison, people will go out as before, maybe even more, and the cinemas will also be back to what they were, with or without a tidal wave.
And let's say "Wonder Woman 1984" will be missed, not bad, will be "Wonder Woman 1994".
not like this?
Ido:
That's what brings clicks, darling.
But the truth is, this is not a false obituary, and not just because of the current situation.
Cinema has been at a crossroads since Netflix decided to declare war on it.
What we are seeing now under the auspices of the corona is the acceleration of the trend.
Even so, the best directors have already released their products on streaming services, such as Cuarón and "Roma", Scorsese and "The Irish", and the list is only getting longer. Its weight to its streaming service.It's not yet clear what the implications are, but it's something that if it did not happen now, would probably happen in five or ten years. One still does not know what it is.more than ever it is evident that streaming services are for cinema what television was for radio.and the radio is still alive, and even a little kicking if one considers the screens.
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Will the audience wait?
Gal Gadot, "Wonder Woman 1984" (screenshot)
Avner:
I may be wrong, I may be naive, but I say two things: First, let's wait a bit, let's see what happens, the situation should change soon.
Why go out in all these apocalyptic headlines?
It's like every time they announce the end of an era in Barcelona and then the next day they win four-zero.
And secondly - what do you want to tell me, that people will not leave the house anymore?
And if they do, then where will they go?
Where to go already?
For restaurants and cinemas.
Cinema was supposed to die a long, long time ago.
As early as the 1990s they came out with headlines about his death.
It stays alive for the built-in and simple reason that people sometimes like to breathe air.
No I, by the way, I have a feeling neither do you, but there are people like that.
Ido:
Breathing air is definitely overrated.
To be sure, this whole period we are in changes a lot of things.
It is impossible to know for sure what everything will look like on the other side, not only in the world of culture but in general.
So instead of waiting and seeing, give a little eulogy, what happened.
If that brings me Wonder Woman next month, I've done mine.
Avner:
I want to say something to the end.
it's important to me.
Give me the last word right mainly because I am convinced that most of the audience that will read it (which is a very specific audience) will agree with you.
Ido:
From now on I am silent.
Avner:
With all due respect, I do not think it is so burning here for people, probably in the current situation, to see "Wonder Woman 1984".
Could it be seen at the click of a button?
Would see.
It will not be possible?
Some will find a solution, some will wait and some will not see at all, but there will certainly be no mass hysteria here, and one can calm down with the headlines (except with the headline for this article, of course).
Besides, if the movie really dies as you fantasize, wouldn 't you miss its click-bytes?
Ido:
Do you know what's funniest?
I really do not burn at all to see the film.
I doubt I will go out of my way to watch it.
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