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For the first time in Israel: Bird and the Bumble dating app in collaboration
This is the first time since Bird's entry into Israel that it has launched a move of this kind.
As part of the collaboration, some of the company's tool fleets will be branded in the design of the Bumble dating app, with the activity combining online and offline and also including the distribution of helmets.
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Walla!
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Friday, 27 November 2020, 11:38
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Bird Scooters (PR)
Bird, the cooperative scooter company that founded the field in Israel and around the world, is launching a first-of-its-kind advertising campaign on the tools scattered throughout Tel Aviv along with the Bumble dating app.
In the past week, some of Bird's collaborative tool fleets have been branded in the design of the popular dating app, with riders coming to the tools invited to download the app and get to know their next partner.
This is the first time since the founding of Bird that it allows advertising on top of the tools scattered around the city.
singles?
Bird has a line for you (Photo: Omri Golan)
"We are proud to lead the first activity of its kind on the company's global map. It is a collaboration that is not just advertising to raise awareness on the tools, but a combination of two content worlds that correspond with each other especially in the time we are in. I have no doubt that after the first move Prominent advertising moves related to the company's content worlds, "said Yaniv Rivlin, CEO of Bird Israel. The
move will combine both the branded tools in the field that will be scattered in black and yellow and online activities on social networks that will support activities in the field. Downloading the Bumble dating app will be able to get a free ride on Bird.The move comes precisely during the corona period during which there is a high demand for travel in micromobile tools, as well as the fact that most leisure places such as restaurants and bars are closed.These parameters led to reality And the goal is to help young couples increase and diversify their dating sites.
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To the full article
The Bumble app is different in the dating app landscape;
In Bumblebee the women need to initiate the initial acquaintance.
When the move connects directly to the company's mission - to help people connect and build empowering marital relationships and equality and create a safe internet for women.
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