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We’re constantly zooming in, but that doesn’t mean we learned anything
There are almost no startups in Israel that develop technologies for online learning, and investment bodies are also keeping their distance from this field, while in the world the market is thriving and flourishing - we have gathered the best minds to explain why
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TECH
Monday, 28 December 2020, 08:37
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The past year has been a certificate of poverty for the Ministry of Education.
Distance learning at Zoom was cumbersome, tedious and one that made tens of thousands of students who had the technological ability to connect (compared to too many not) disconnected from school.
But it turns out that there is another way: in the world, the global high-tech industry is a very rich and developed industry and venture capital funds invest considerable sums in it.
In the last decade, the volume of global investments in the field has increased 14 times. In the first half of 2020, investments stood at $ 4.5 billion, on the way to a peak of $ 9 billion.
It is estimated that investments will now grow even more and 2020 will be a record year in the field.
The size of the global high-tech market is estimated at $ 227 billion (total business turnover), which is only 3.6% of the expenditure on the education market. As a result, the number of startups in the industry that offer creative solutions to make learning much more interesting is many and varied. There is almost no educational technology industry, no venture capital investment and although it is a startup nation, the amount of ventures in the field is nil
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You will be challenged by 30 bored kids who do not want to study
Yariv Ben Nun, CEO of eTeacher
Dr. Yaki Dayan (Photo: Leon Dayan)
According to Dr. Yaki Dayan, CEO and Founder of Adtech in Israel, there are three main reasons why in Israel, although it is a global leader in startups and technology, there is no developed Adtech industry. this area very broad and includes any subject of learning, whether it's learning, professional or leisure and hobbies, all ages. As a result, there is a higher demand for the development of projects that will bring solutions to the whole world the knowledge of these.
In contrast, in the country, a large part of companies focused primarily on projects easy Relatively designed for schools without looking for a business model that will lead to global development. In the field, the field has undergone a real change in the last decade from an esoteric industry to an industry in itself. -2020. the second reason is the image and unique to Israel. "Adtk" translated into Hebrew technology of education ", terminology reduced associated in Israel with a barrage (Center for educational technology), active only within a learning institution and school, and because of its size is almost a monopoly in Israel.
one The complaints among adtech entrepreneurs in Israel are
That most of the Ministry of Education's tenders in the field reach the barrage, so there is a feeling that there is a rich Adtech industry in the country, but the private market perceives it as unprofitable.
However, this is a misconception.
The last reason is related to the size of the Israeli market compared to the world, and to the level of awareness associated with entities willing to invest in the field, which are almost non-existent in Israel due to the negative image.
All these reasons, lead the adtech developers in Israel who still do, to invest in the field for the Israeli market for reasons that there is no other way but to call them only Zionist motives.
Oren Jaxman, partner and CEO of examPAL (Photo: Shir Cohen)
Still, there are a number of successful Israeli startups.
One of them is eTeacher the largest online school in the world.
Yariv Ben-Nun, CEO of eTeacher, actually thinks that this is a miss: “The Corona year, brought many people to experience distance learning and created plenty of opportunities for online learning.
The ADTEC industry will particularly assist sectoral audiences who prefer distance learning due to apprehension or discomfort from exposure, students with learning disabilities and also those who are afraid to learn because they are afraid of failing.
Small failures behind the screen less prominent than physical at all grade students. "
Ben-Nun also understand why there is no such industry in the country:" startup in education should accumulate there and trust over the years until it settles as the market.
The slow pace is less suitable for funds that prefer a quick return on investment. "And why has the education system failed?" Online learning is a profession in which the Ministry of Education does not 'work'.
So moving one day from physical to virtual learning of this magnitude is a foregone conclusion.
This is not a lack of preparation on the part of the firm, as investing huge resources in a once-in-a-century event is unnecessary in terms of risk management.
The ability to control 30 students in Zoom when the children do not want to be there is almost impossible. "
Oren Jackson, partner and CEO of examPAL, also cites two reasons for the situation:" In the field of education, sell to a series of local markets before starting world-class sales. "Because education is very specific to different content and cultures, different perspectives on it. Even within the country itself there will be different needs for different populations and regions in the same country compared to other high-tech sectors that can sell the same product to everyone" Jackson also agrees with Ben Nun. Conservative: "Before the education system in a particular country adopts your solution, they want to see that you have several years of experience. So investors who want a quick return on the dollar may not so much want to turn in that direction."
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