The social network has launched tools aimed at maintaining transparency and preventing the spread of false news and content that includes misleading information • "Everyone will be able to see which ads were posted, who targeted through them and how much was paid for them"
Photo: Moshe Shai
Facebook announced this morning (Sunday) that it will launch new tools in the run-up to the fourth election in Israel that will help maintain the purity of the election - including preventing foreign interference, reducing misleading information, increasing transparency and encouraging voting.
"As of March 2019, anyone who is interested in posting a political ad on Facebook must go through an identity verification process and prove that he is Israeli," they wrote on the social network.
In order to combat misleading information ("Pike News"), Facebook reports that "in the first three quarters of 2020 (until September) we removed more than 4.5 billion fictitious profiles. 99.3% of them were removed before being reported to us by people. Our policy prohibits Sharing misleading information that could lead to voter repression, such as false news related to dates, location, time and voting methods. "
As for transparency regarding sponsored political content, anyone who promotes the payment of political posts will have to go through a registration process with the company, and expose the funding entity.
"Political ads on Facebook include information about the person who paid for them, after his identity was verified, as well as demographic information about the people who were exposed to the ad," they wrote on the social network.
Alongside this, Facebook emphasizes that the ad will be available on the platform for a period of 7 years from the date of publication, in the public ad directory, "so that everyone can see which ads were posted, who targeted through them and how much was paid for them."
In order to increase the turnout, on Election Day, all users in Israel will receive a message in the feed calling to go to the polls.
In addition, Facebook emphasizes that they are working with the Central Election Commission to make reliable information accessible.
On the day of the membership, surfers will be directed to the committee's website so that they can view accurate information on the subject.