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Facebook will allow you to filter political ads Israel today

2021-03-04T19:22:34.035Z

| Reviews Social network users will be able to choose whether they want to be exposed to ads by changing the settings in their account • The change will also apply to Instagram Facebook will allow surfers to filter political ads Photo:  AFP A blow to politicians and campaigns: Facebook updated tonight (Thursday) that the tool that allows people to see fewer political ads on the platforms will expand to



Social network users will be able to choose whether they want to be exposed to ads by changing the settings in their account • The change will also apply to Instagram

  • Facebook will allow surfers to filter political ads

    Photo: 

    AFP

A blow to politicians and campaigns:

Facebook updated tonight (Thursday) that the tool that allows people to see fewer political ads on the platforms will expand to a number of countries - including Israel.

From now on, people in Israel and other countries will be able to choose not to see political ads when using Facebook and Instagram, by changing the exposure settings for advertisements on each of the platforms.

Political awareness plays a significant role in every election campaign - as can also be seen in the current election campaign in Israel.

However, people around the world testified that they would like to see fewer political ads while using Facebook and Instagram.

It's important to note that people may continue to see political ads even after changing settings - Facebook asks users to report ads that look political, so that the company will continue to improve the new tool. 

Facebook's announcement comes at an interesting time since only yesterday Google also announced a surprising announcement, according to which "it will stop selling ads that are based on the browsing history of users in the Chrome browser starting next year."

This means that, among other things, the company will stop using tracking technologies that detect transit between sites throughout the network.

Google's move came after the search giant suffered quite a few complaints of invasion of privacy, as the technology helped advertisers target advertisers to websites they visited, and know which sponsored ads convinced them to make purchases based on their browsing history.

"We make it clear that once the use of third-party cookies is stopped, we will not create alternative monitoring tools to track people while browsing the web, nor will they use our products," said David Temkin, Google Product Manager leading the change, in an official blog The company.

Source: israelhayom

All tech articles on 2021-03-04

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