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iDigital launches Goodiz, a new accessory network

IDigital launches a network of smartphone accessories (including Android) in the concept of a candy store.

iDigital goodiz presents a format that is unique in a huge and colorful range of products, creative designs, affordable prices and an exceptional shopping experience that meets the standard that iDigital has already set in its stores

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Walla!

TECH

Tuesday, 09 March 2021, 09:26 Updated: 09:48

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Digital Goodies (PR)

The iDigital network known as APR (Apple Premium Resller) announces today (Tuesday) the establishment of a new network: iDigital goodiz. The chain will offer smartphone accessories, including Android, in the concept of a "candy store". , Including creative designs, affordable prices and a shopping experience that meets the standard set by iDigital stores. Ayelet Tzarfati-Rosen, CEO of iDigital and goodiz: "IDigital values ​​of quality and professionalism to the new values ​​of the goodiz network of variety and color. Through the new network we will be able to reach a new audience that is less exposed to digital and not just the audience of Apple users."

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The new network will offer accessories at affordable prices for all smartphones (Photo: Tamir Rogovsky)

The new network appeals to a wide audience that is reflected not only in the type of smartphone but also in the wide age range.

The target audience is between the ages of 16-60 and accordingly the various designs have been chosen to suit every taste.

Also, products are offered at a variety of prices to suit every pocket.

For example: headphones - starting at NIS 69, smartphone covers starting at NIS 79, airfood covers starting at NIS 29, rechargeable batteries starting at NIS 69, cables starting at NIS 39, and car accessories starting at NIS 29 NIS.

Despite the affordable prices, the chain maintains the high level of product quality as is customary in all digital stores.

The first collaboration is the "Tattoo Collection" - exclusive designs by the leading tattoo artists in the country: Edith Paints and Avihu Ben Gida from GIDA Studio, who designed special covers for the network.

In addition, the brand will offer designer brands such as Guess, Karl Lagerfeld, Polo - products that until now could not be obtained in Israel.

The first store will open today in the Golden Mall in Rishon LeZion, as well as a designated site. The next store will open in April on the promenade in Eilat, with a plan to deploy 20 stores within 3 years.

The cellular accessories field is estimated at NIS 1 billion a year. The largest category in the field is the headphone field, which is estimated at NIS 300 million, of which iPods make up about 60% of the market.

Other prominent categories are mobile phone covers, screen protectors and cables - with their market size estimated at NIS 100-200 million per category. The

range of products offered in Israel is mostly characterized by standard and basic design, with products of different quality levels on the market. Most importers find it difficult to import a large variety to Israel due to the large quantity of different cellular device models in the face of the small market size in Israel.The existing variety is offered to the Israeli consumer mainly through cellular stores as an ancillary product to buy the device.

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