19 million Vespas have been produced since 1946. Precisely in the days of its 75th birthday, Vespa also formalizes the prestigious production milestone that has contributed to making Vespa a global phenomenon, between different eras, countries and cultures. And the Vespa that celebrates 19 million is a GTS 300 in the 75th special series that was assembled at the Pontedera plant, where Vespa has been produced continuously since 1946. There are also several other reasons for the Vespa brand to celebrate. , given the brightest moment in its history that sees it marketed in 83 countries, on all continents. The range has always been in constant evolution, renewing itself but always remaining faithful to its original values and one million and 800 thousand vehicles produced in the last ten years.For its 75th birthday, Vespa is presented in a special Vespa 75th series, available for Vespa Primavera (in the 50, 125 and 150 cc displacements) and for the Vespa GTS (in the 125 and 300 cc displacements), limited to 2021. Vespa 75th is colored with the new metallic Giallo 75th which, designed specifically for this series, reinterprets the colors of the 1940s in a contemporary key. The number 75 appears on the sides and on the front fender in a more accentuated shade, creating an elegant tone-on-tone, as well as in the front view where the traditional 'tie' is finished in a pyrite yellow opaque color. Full of events and important milestones, the history of the vespa is marked by numerous dates: six in 1948 is the year in which the Vespa 125 cc model is introduced, in 1949 theUnione Italiana Vespa Riders, which incorporates 30 clubs, is formed and holds its first Congress.
In 1950 Vespa begins production in Germany with a licensing agreement with Hoffman-Werke, and then expands to the United Kingdom and France, Nero 1952 the European Vespa Club was born in Milan to bring together clubs from Italy, France, Germany, Switzerland and the Netherlands and Belgium, while the members of the Vespa Club all over the world exceed 50,000. In 1953, the Vespa 125 was immortalized in William Wyler's film Roman Holiday with Gregory Peck and Audrey Hepburn, thus the myth of the Vespa with the 'dolce vita' begins. The Vespino, or Vespa in the 50cc displacement, was born in 1964 and in 1968 the 'Chi Vespa eats apples' campaign revolutionized the world of advertising and the Vespa Primavera was preparing to become one of the longest-lived Vespa models and the vehicle for the new generations. throughout Europe. In 1978 it was the turn of the Vespa PX,in the three displacements 125, 150 and 200cc. It will be the best-selling model in Vespa history with over 3 million pieces. The nineties are those of the new generation of Vespa with the ET4 125cc model, for the first time Vespa adopts a 4-stroke engine and automatic gearbox. The latest Vespa developments then coincide with the arrival of the electric version in 2018, opening a new era for the scooter that looks to the future.to open a new era for the scooter that looks to the future.to open a new era for the scooter that looks to the future.