05/08/2021 11:17 AM
Clarín.com
Technology
Updated 05/08/2021 11:17 AM
On May 15, the new WhatsApp Conditions and Privacy policy will come into force, which users must accept over time even if the company is not going to delete the accounts of those who have not done so by the date.
sent notifications to its users
during the past months to inform them of this change.
The new policy was developed
for new ways of chatting with businesses
and making purchases from in-app conversations, which had already been announced in October last year and are
"totally optional,"
according to technology, but the policies have been controversial for many users.
"Some purchasing functions are integrated with Facebook so that companies can manage their inventories through the applications," as well as
"so that people can choose
whether they want to communicate with companies or not," as WhatsApp explained.
Users could already use the 'app' to communicate with companies present in WhatsApp Business to chat and purchase products.
With the latest news,
companies will have paid services
, but not users, who will continue to use the service for free.
What data is shared with Facebook
Photo The New York Times.
As a Facebook company (like Facebook, Instagram or Oculus), WhatsApp shares the data it collects with other group companies, just like those companies share user data with WhatsApp.
These data include
user activity
in the application (settings, interaction, frequency), service diagnostics, or device and connection information (model, operating system, battery charge level, time zone, IP address). .
It also installs
cookies
"to operate and provide services, as well as provide Internet-based services, improve experiences, understand how services are used, and personalize them."
In addition, information is added from third parties, from other users with whom the user contacts or who have the user's phone number in their agenda, from
complaints of alleged infractions
, from the companies with
whom the user
interacts in the app or from service providers. .
"Both parties can use the information we receive to operate, provide, improve, understand, personalize, support and promote our Services and their offerings, including the products of Facebook companies," WhatsApp explains in its Privacy Policy.
The company noted that the new policies do not involve material changes in
data processing
for users in the European Union.
The application also reiterated that users' messages "will continue to be end-to-end encrypted forever," an encryption mechanism that makes them only readable by the sender and receiver,
"so WhatsApp will never be able to read or listen to them."
How the data is used
In the United States there were protests against the use of Facebook data.
AP Photo
Among the data shared with Facebook, WhatsApp highlights its use to promote security through, for example, "security systems and the fight against spam, threats, abuse or activities that violate the law."
The application also aims to improve its services and user experience with the integration of data, such as suggestions of friends or group connections or content, personalize functions,
help make purchases and "show
relevant
advertising
and offers through the products of Facebook companies ".
The rest of the functions focus on the integration of WhatsApp with other Facebook services, such as the
Facebook Pay
payment platform
to pay for products
or services on WhatsApp or allow chatting with WhatsApp from the Portal smart screens.
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