After several months of revision and following the work of a final joint committee, the deputies and senators of the French government finally adopted the 'Climate & Resilience' bill. Among the many innovations concerning the environment in article 4, it was decided to stop advertising - from the second half of 2022 - of advertising for fossil fuels, i.e. petrol, diesel and other derivatives of extractive origin such as methane. This first step will also be followed by a ban on promoting the most polluting vehicles through advertising channels, which probably - because there is still no clarity on this point - will be those for which the sale has already been stopped after the first one. January 2030. That is, those that are approved, according to WLTP standards, with CO2 emissions exceeding 123 g / km.
These decisions - communicated on 20 July by the Ministry of Ecological Transition - are creating many concerns in France, not only because in the advertising sector the product sectors concerned represent two real 'giants' of investments and therefore of media turnover, but also because they will end up generating equally relevant side effects, for example at the level of sponsorships.
Another novelty introduced by the 'Climate & Resilience' law is the obligation to indicate the climatic impact of products in advertisements, with immediate application in the automotive and household appliances sectors.