technology
Smartphones
Sales of the Galaxy S21 - the worst in history
Unencouraging data: New report reveals that Samsung's flagship series has seen a significant drop in sales in the past six months. Meanwhile, Chinese technology giant Shiomi is blowing its back
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Samsung
galaxy
Yinon Ben Shoshan
Thursday, 05 August 2021, 10:00 Updated: 10:10
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Galaxy S21 Ultra (Photo: Walla! Technology, Yinon Ben-Shoshan)
Will Samsung soon lose its debut in the smartphone market?
Last January, the company announced the S21, its flagship device series for 2021. Now, about six months since its official launch - sales figures do not look good for the Korean giant and are considered the lowest in the history of the flagship brand.
According to a report by research firm Kiwoom Securities, the Galaxy S21 series sold only 13.5 million units in six months - 20 percent less than the previous generation, the Galaxy S20, in the same period. In addition, this is a 47 percent drop compared to the flagship series The company from 2019, the Galaxy S10, which was already disappointing in sales.
In total, Samsung sold 58 million smartphones during the second quarter of the year, compared to 54 million units in the corresponding quarter last year. Precisely from the lower and middle market devices.
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The Galaxy S21 series (Photo: Walla! Technology, Yinon Ben-Shoshan)
Without the Note series and with Shiomi blowing at the back of her neck
And these figures should worry Samsung, which decided this year to give up the Galaxy Note series.
The move managed to infuriate fans of the brand who opened a petition calling on it to cancel the next flagship series, the Galaxy S22, and launch new Note devices.
Adjacent to Samsung, Shiomi (Photo: AP)
At the same time, it was reported last month that Chinese technology giant Shiomi overtook Apple in smartphone sales and climbed to second place in the global sales table.
According to the report, Samsung is in first place with a market share of 19% - a few percent away from the Chinese manufacturer with a market share of 17% and an annual increase of 83 percent.
In contrast, Apple dropped to third place - but maintained a market share of 14% In fourth place is the Chinese cellular giant OPPO with a market share of 10%, along with a 28% increase in sales, followed immediately by Vivo with the same market share of 10% and an increase of only 27 percent.
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