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Official: Instagram separate from Swipe Up

The social network announced that from the end of the month the feature will finally disappear and all users will be able to attach a link in the story.

So far the option has only been given to people who have been verified using a blue verification tag or have reached more than ten thousand followers.

Here are all the details

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Yinon Ben Shoshan

Tuesday, 24 August 2021, 10:48 Updated: 10:53

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(Photo: Walla! Technology, Yinon Ben-Shoshan)

Want to attach a link to the story?

You too will soon be able to:

Instagram has started announcing to users that as of August 30, the Swipe Up feature - which allows links to external pages to be added to stories - will disappear completely.

What is the solution of the social network?

The Swipe Up will be replaced by a new sticker, called "LINK", that will lead your followers to external content with a click - even if you do not have more than 10,000 followers or a verification tag (blue V).

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Last June, Vishal Shah, product manager at the social network, said in an interview with The Verge that "the stickers fit better into the platform."

And the benefits, of course, are pretty clear - the ability to share links in the story will become more egalitarian and prevent the distinction between regular users, and those who gain a lot of exposure and popularity.

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