Stellantis chooses the Lingotto di Torino as a symbol of green rebirth.
More than 40,000 plants belonging to 300 species and varieties: it is the largest suspended garden in Europe born on the iconic track, a green lung in the city open to all.
It is a gift to Turin with which Stellantis has a strong bond, underlines the president of the group, John Elkann, who recalls the 2 billion euros invested in Mirafiori to produce full-electric and hybrid cars and implement innovative projects, such as the smart-grid charging infrastructure.
"A clear and important sign of trust not only for the women and men who work there, but for the entire automotive district of the city", he says, at the Lingotto there are also his sister, Ginevra, president of the Pinacoteca Agnelli and his brother Lapo . Representing the city is the mayor Chiara Appendino. The 'surprise' of the evening is Bono Vox, the legendary singer of U2: with his charity foundation Red debuts a special edition of the New Fiat 500, symbolically in red, with which Stellantis will help to donate over 4 million dollars in the next three years. "This partnership with Fiat, Jeep and Ram is a powerful weapon in Red's hands for the fight against pandemics and the neglect that feeds them.One of the most iconic automotive companies in the world wants to support us in erasing Covid-19 from the face of the earth, and with the New 500 Red it won't even need fuel to do so ", says the rock star. Along with the special series, it is also available. the electric scooter. Stellantis dedicates Casa 500, on the roof of the Lingotto, to his iconic car. "This car has as its mission to protect the planet and people, because it is electric, so as to respect the environment and contribute to a more sustainable future" , explains Olivier Francois who recalls the progress of Fiat, of which he has been responsible for ten years. "Today it is the first brand of Stellantis in terms of volumes, with 1 million vehicles already sold in 2021 to date. This, together with the strength and resources of Stellantis,it makes us look to the future with optimism. From 2023 Fiat will present at least one new model every year, which will also have its own fully electric version ", he underlines. Only electric cars will be tested on the track. Casa 500 is the new exhibition space part of the museum complex of the Agnelli Gallery, chaired by Ginevra Elkann An immersive path of over 700 square meters that traces the culture and history of a country and a city that are intertwined with the history of the 500.An immersive path of over 700 square meters that traces the culture and history of a country and a city that are intertwined with the history of the 500.An immersive path of over 700 square meters that traces the culture and history of a country and a city that are intertwined with the history of the 500.