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There is no getting around sport: In no other topic has Google recorded a greater increase in search volume in the past year than in various sporting events.
That emerges from the annual review that Google recently published.
When it comes to global trends, the catchphrase "Australia vs India" takes first place - thanks to Indian cricket fans.
For its annual review, the search engine does not evaluate the most searched terms, but rather the greatest increase in search volume.
Google then divided the results into different categories.
In the
“News” section
, the term “Afghanistan” was leading worldwide, followed by “AMC shares” and “Covid vaccination”.
Alec Baldwin immediately took the top spot in two categories.
In the
"Actors"
category,
Pete Davidson and Aryan Khan, among others, are behind him.
And in the
“People”
category,
Baldwin is followed by Kyle Rittenhouse, Christian Eriksen, Tiger Woods and Simone Biles.
Baldwin had made a lot of headlines in recent months due to a tragic incident: On the set for the filming of the western "Rust", a shot from his prop gun went off, killing camerawoman Halyna Hutchins and injuring director Joel Souza.
Footballer Eriksen, golfer Woods and gymnast Biles also top the list of
“athletes” in
the Google ranking for 2021. The Danish international Eriksen suffered a cardiac arrest during the European Championship opening game against Finland.
Woods was in a car accident earlier this year and seriously injured his leg.
Biles, on the other hand, had skipped several competitions during the Olympic Games and justified this with her mental state.
In the
“TV series”
category,
there was no getting around “Squid Game” on Google last year.
The bloody capitalism satire from South Korea is still ahead of »Bridgerton« - both are considered extremely successful Netflix series.
Google has also listed the most rapidly ascending search terms on the topic of
»food«
: this category is led by traditional Mexican birria tacos, followed by nasi-goreng and feta pasta.
The simple recipe in third place became extremely popular worldwide through a TikTok video.
Google determines the trends of the year by evaluating billions of search queries that users have made over the course of the year.
All published lists are so-called trending searches, i.e. the search terms with the strongest ascending order of the year.
These are terms for which the search queries in question recorded a particularly strong increase in search interest compared to the previous year for a sustained phase in 2021.
These ascending terms are then sorted in descending order according to the search interest in the respective phase.
You can find the full Google Annual Review 2021 here.
And if you don't want to read the global trends, but only the German ones, you can do so here.
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