The National Car: Who is the one that Israelis really attacked in 2021?

The year 2021 did not look like any previous year and we are not talking about the Corona, we are talking about the Israeli car market that has soared this year to numbers like we have never seen.

But there is a car that beat all the predictions and it ...

Keenan Cohen

12/01/2022

Wednesday, January 12, 2022, 07:40 Updated: 07:50

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Since leasing burst into our lives in full force a little over 20 years ago, the car market in Israel has changed significantly.

Almost all of a sudden it was not the quality of the car and the customer preferences that crowned or dispossessed cars of their status as the national mammy, but a very simple accounting matter of the discount the importer managed to deduce from the manufacturer, the discount the leasing company was able to deduce from the importer.

And not that there were no waves of models here that swept the country, there was the Escort era, and the Subaru DL era, and the time of the Daihatsu Applause and the Lancer era and the habit of buying "what goes strong in the market" is understandable and clear.

Only until then these were the customers who bought the cars, without the brokers who cut the coupon on the way.

More on Walla!

The cork has come loose: these are the new car price groups

To the full article

So in fact, the data presented to you today elsewhere on the sales of a new car is usually just biased and distorted, the cars that lead these tables are not necessarily the ones that the private customer, the one who takes the money out of his pocket and has to take care of car maintenance and value in three or four years Buyer, but those for whom someone has closed an excellent deal at the expense of a fictitious price in the showroom.

We started this year with a summary of the half, and with the help of Carzon's information analysis system, we continue to present the truth behind the new car numbers - not who gave the most, but who the Israelis who bought the car themselves privately really chose to put the money.

Plus some very interesting insights.

Toyota - the strongest as a brand even among the private (Photo: Ronen Topelberg)

Contrary to Toyota's popular image, it has quite a few models down the offer that bounce its price average

So even in the general brand ranking according to sales to private individuals only, Toyota is the manufacturer that the Israeli consumer chooses to pay when it comes out of his pocket with 22,797 cars. And even though its best-selling model is the Corolla, something very interesting is happening behind the scenes.

The average price for a car that Toyota sold to a private customer is NIS 178,704. But the price of the most expensive Corolla is NIS 150,000, which means that even though it is the best-selling model, beyond the fact that private customers buy the more equipped versions - they buy a lot of the more expensive models from it, moreover, even there they buy from the more expensive versions. "Pull" the average up. As in the case of the Rabbit 4, whose average transaction price is NIS 210,296. In fact, quite quietly, contrary to Toyota's popular image it has quite a few models down the offer that bounce its average price. This includes the Land Cruiser which sold 1,196 units this year at an average price of NIS 370,000 per piece, the Hilux of which 710 were sold for NIS 283,300, the Highlander with 611 units for an average of NIS 312,069 and also 196 sailors in the parallel and personal imports for NIS 330,060 per piece added. Some of them.

In other words, in the "popular" Toyota, out of the supply of 14 models sold here in 2021 in significant numbers - ten of them at a price higher than NIS 150,000.

Land Cruiser, at an average of NIS 370,000 per unit (Photo: Rami Gilboa, Rami Gilboa, Dorit Peled)

And this is a phenomenon that is quite unique to Toyota it should be noted, and it does not really repeat itself in the analyzes and other crosses we have made between the brands, models sold and the average price.

There is a certain resemblance to what is happening there in the case of Kia, the second best-selling brand for individuals.

The average price is NIS 133,175, and although its best-selling car for the private is the Picanto (whose maximum price is NIS 88,000), the Sportage, Niro, Celtus and Stonik sit at the bottom of the table, pulling up the average price and significantly more expensive models like the Sorento and the Carnival. .

And again, these would mean that you have to spend for these processes and the costs are different.

This is not really happening in Hyundai, Skoda, Suzuki, Tesla, Mazda, Mitsubishi, Nissan and Seat which closes the top 10 brands.

And not that each of these brands is not strong in itself, but it's the kind of analysis and insights that make the difference between a strong brand and really strong brands.

Sheep in a storm: Tesla is the best-selling model for private customers (Photo: Keinan Cohen)

A phenomenon called Tesla

Much has been written and more will be written about what Tesla has done for the Israeli car market.

Arriving under a shroud of secrecy and a rumor mill, opening the sale one morning without warning on an online site without a stub vent in the country and before customers saw or drove the car.

And even then at prices that brought down everyone’s jaws, with cost breakdown and taxation revealing what the veteran importers were careful to obscure.

And the public pinned on the electric bargain in a frenzy like we have not seen in years, sorry as we have never seen.

Flow to a brand new, electric, completely different, in not insignificant amounts, without seeing, driving or touching it.

She gave the Israeli the one thing they took from him all the time (Photo: SH)

And not that there are no creaks.

Finishing and assembly problems in the first models were, complications with statements about the correct number of airbags, lack of the "Center Mode" function (photo and documentation of what was done around the vehicle in the parking lot) that was not available for months, change of car production from China to China. The quality and model of the battery as it seems), a limited and problematic service system, contracting with "Ambassador" as a service provider that does not withstand congestion, stock gaps of spare parts and all these also quite a few customers who discover that a sophisticated and capable car like Tesla is not exactly a trip in the park. Self-control in driving it and not in terms of taking over the plethora of functions and options it contains.

The best-selling models for the first ten (Photo: screenshot, screenshot, Karzon data)

But let go of all the talk about efficiency, performance, acceleration, technology - for that you can eat your head off until tomorrow.

The secret of her success is not there, it is in something that does not appear in specifications, forums and anywhere else.

Tesla gave Mr. Israeli the one thing he loves most of all, taken from him all these years - no, that's not the effect of the farts - is the fact that he was the sucker for the entire food chain in a car ownership structure.

And here it no longer happened.

He bought straight from the manufacturer without brokerage gaps, he paid 10 percent purchase tax, reduced license fee, his car came with all the comfort and safety equipment already at the basic level without opening the ... Wallet for every extra, he is required for minimal maintenance so the garage experience is Separate as well and of course he also does not refuel and remembers that for every shekel that comes out of his wallet 65 cents are just taxation.

In fact, I'm surprised if anyone is surprised by Tesla's success.

What will the year 2022 look like for Tesla?

When there are already other competitors, that the innovation effect has already decreased?

Boring will not be here.

The best-selling individuals in the second ten (photo: screenshot, screenshot, karzon data)

The rest of the list of best-selling cars for private, well, is a list.

The cars there are overall good, really, at least for the most part overall.

But they reflect most of all the conservatism of the Israeli customer.

Yes, the fact that when he is required to spend such large sums on personal transportation, he is in no hurry to embark on adventures and buys what will hurt him less in his pocket over the years of ownership and sale at the end.

Yes it is worth dwelling on some unusual phenomena that with a high degree of certainty can be attributed to the crazy year of demand we went through and this includes a very nice success of some of the models that were this year in their last line and with replacements already introduced.

Among others Mitsubishi Outlander, Kia Niro and Sportage.

Best-selling for individuals in the third tenth (Photo: screenshot, screenshot, Karzon data)

And an interesting last point in sales to private customers has to do with the fact that although this table is very heavily painted in the colors of Asian models.

Three European brands did manage to sneak in.

Seat with Ibiza.

But also impressive is Skoda, which has been doing a good job for years mainly in the vehicle fleets and manages to generate demand for the Octavia and Kodiak - its two best models today and the best in their categories - also among private customers.

And Peugeot, too, which with determination, consistency and a lot of meticulousness in service and image improvement manages to slip two not particularly cheap models, the 3008 and the 2008, into this list.

Although in the middle of the third ten, but still in light of its reputation and past, this is an achievement that is not a win-win but a result of a real change that this manufacturer is going through.

And as a good navigator knows, even if the road is long, the right direction is what matters.

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