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Rolls-Royce changes its mascot Spirit of Ecstasy after 111 years

2022-02-25T10:10:44.611Z


She is 111 years old and after her last beauty treatment she still has the same charm as on the first day. (HANDLE)


She is 111 years old and after her last beauty treatment she still has the same charm as on the first day.


    We are the mascot of Rolls-Royce - called Spirit of Ecstasy - which, with its original design, is part of the brand identity of the famous Goodwwod house which has now adapted to the new direction of the company.


    The version just presented should appear for the first time on the Specter, Rolls-Royce's first electric model and precisely because it will be the most aerodynamic car the company has ever produced (we are talking about an aerodynamic drag coefficient equal to 0, 26) will propose a Spirit of Ecstasy mascot with improved resistance to advancement.


    The figurine has been reshaped with a lower, more dynamic stance and is approximately 17mm shorter than the existing model, with a height of 82.7mm.

The mascot's robes, often mistaken for wings, have been redesigned to be more aerodynamic and realistic, and the woman's own posture has been changed to put more emphasis on speed.


    "Now she is a true goddess of speed, prepared for the wind, one leg outstretched, her body bent down, her eyes focused forward" - they explain to the Rolls-Royce design division - and the attention to realism has extended to design hair, clothing, posture and facial expression.


    Note that each Spirit of Ecstasy figurine will be 'meticulously different from the previous one' as it is hand finished after the traditional wax casting process.

After Specter this edition of the mascot will appear on all future Rolls-Royce models, but the current ones (Phantom, Ghost, Wraith, Dawn and Cullinan) will continue to use the previous edition.

Source: ansa

All tech articles on 2022-02-25

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