YouTube, behind you: Tiktok raises the video limit to 10 minutes
The popular short video platform among young people is gearing up in front of YouTube: from a limit of 3 minutes, to a limit of 10 minutes Duration per video - Tic Tac will look less like a platform for short videos
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technology
01/03/2022
Tuesday, 01 March 2022, 10:52 Updated: 10:54
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Tiktok (Photo: ShutterStock)
Tic Tac is entering YouTube territory: Yesterday (Monday) the company announced that it is raising the limit on the duration of videos that users can upload to ten minutes of video, instead of the current three.
The three-minute extension of time has been raised by Tic Tac since last July, and now, in a move that seems to be designed to compete with the older YouTube video-sharing platform, it is raising the limit to ten minutes.
Although Stick Talk has risen to prominence, carrying on the trend of short, sometimes silly or amusing videos designed to capture the viewer's attention in a steady stream of short episodes - the platform seems to be trying to mature.
With the ten-minute limit being raised, Tic Tac is inevitably trying to appeal now to a more mature audience, allowing for more complex content and program from dance performances, movement challenges, tips or jokes.
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Ironically, video platforms all seem to be living with a constant feeling of missing out and FOMO, and with competitors the grass is always greener: while Stick Talk raises the duration of videos, platforms like Instagram and YouTube have tried to emulate its success with the launch of short one-minute videos. Reels on Instagram and Shorts on YouTube.
Finding the right length of video for a profit for the platform seems to be a game of balance: prolonged content is easier to convert and more attractive to surfers, but tic tac may also lose the frenzy and special character that made teens attracted to it.
A sequel will come, and it will be more than three minutes old.
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