Five years after its launch, when the DS 7 Crossback model caused a sensation as the first model designed 100% for the DS Automobiles brand and in which the new avant-garde spirit of the premium brand of PSA (and now Stellantis) was projected ' it changes skin and above all changes its name.
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DS 7, it does not change in proportions but grows in originality
"While respecting the personality and elegance of the existing shape, we have given a further touch of dynamism with incisive elements - said Thierry Metroz, design director of DS Automobiles - The character of the new DS 7 is enhanced, especially in the front and rear. , while its design is directly inspired by our latest concept cars. The new DS 7 is the result of collaboration between my team, our experts, especially the lighting technicians who have brought state-of-the-art technology and DS Performance engineers ".
The character of the new DS 7 is emphasized by the significant changes made to the front and tail.
Always elegant and personal, DS 7 conveys greater dynamism with sharper, more structural lines and a very consistent design.
The nose is completely new and is distinguished by sharper lines that develop the balance of every detail.
Specific processes were carried out thanks to the close link between the DS Design Studio Paris team and the production team of the Mulhouse plant, thus obtaining results that the note defines as "exceptional in terms of quality and solidity".
DS 7 has a new light signature that results in an even more expressive look.
The combination of the new thinner DS Pixel Led Vision 3.0 headlights with the DS Light Veil daytime running lights is fluid and crafted in what the brand calls "the spirit of high fashion".
The particular elements that enclose the daytime running lights (33 LEDs each) are painted with a special process in order to give three-dimensionality to the light bands.
The grille and DS Wings are larger, while the bumper has been redesigned with a wide range of colors depending on the model.
The swirling, flaky and thinner LED taillights have also been rethought with a dark metallic finish.
The tailgate and logo have been reworked with sharper lines, while the DS Automobiles badge - which replaces the Crossback one - now stands out in the extended rear of the new DS 7.
The DS 7 Opera version, at the top of its refinement, is offered with a passenger compartment dominated by Nappa leather in the two colors Black Basalt and Pearl Gray.
The attention to detail in the passenger compartment is also demonstrated by the pearl stitching proposed in the new White and Zephyr colors, the full-grain leather steering wheel, the Clous de Paris embossed inserts - iconic DS Automobiles - and the watch-inspired upholstery for the first time in Pearl Gray.
Refinement that is also found in the Rivoli interiors which introduce the Basalt Black color and feature an upholstered cover in Pelle Claudia.
The Performance Line features a deeper black color with Alcantara coating and touches of Gold and Carmine, while the Bastille version features the new DS Canvas finish with Basalt Black grain.
"The new DS 7 embodies our vision of the French art of traveling. Beyond the basic characteristics of the segment, we are introducing some truly distinctive attributes - said Agnès Tesson Faget, product director - and in particular in the interior and in the choice of materials, and our purely automotive experience with a chassis that is as safe as it is light and highly powerful and efficient engines. This combination creates the comfort and dynamism DS Automobiles demands. "
The new DS 7 offers three plug-in hybrids with 225, 300 and 360 hp of power.
In particular, the DS 7 E-Tense 225 version is equipped with a PureTech 180 petrol engine and a 110 HP electric motor combined with an eight-speed automatic gearbox with two-wheel drive transmission.
The new DS 7 E-Tense 4x4 300 and the new DS 7 E-Tense 4x4 360 instead introduce four-wheel drive with a PureTech 200 engine and 110 and 112 Hp electric motors on each axle.
The new 14.2 kWh battery allows you to travel up to 65 kilometers with zero emissions in the combined WLTP cycle and up to 81 kilometers in the urban cycle.
Charging takes approximately 2 hours with a 7.4 kW charger.
A 130 HP BlueHDi diesel engine will also be available soon DS 7.
Outside of Europe, PureTech petrol engines of 130, 215 and 225 hp will also be offered.