Partner has launched iconz - a new chain of stores for mobile accessories
The Israeli telecommunications company is also entering the accessories market - and is launching a chain of stores under its private label.
Among the products: covers for mobiles and headphones, screen protectors, straps for smart watches.
The first branch will open tonight
Walla!
technology
06/07/2022
Wednesday, 06 July 2022, 12:10 Updated: 12:22
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Partner (Photo: Walla! Technology, Yinon Ben-Shoshan)
The Partner communications group is strengthening its grip on the retail market, and this morning (Wednesday) announced the launch of a chain of stores under its cellular accessories brand - iconz.
By the end of 2022, Partner intends to turn a number of leading and central service and sales stands into iconz stands under a new concept.
In the future, the company intends to expand the move to a nationwide deployment.
Tonight, the first stand of iconz will be launched at the Seven Stars Mall in Herzliya.
The stalls that will be branded under iconz in a new design, will continue to provide service and sales to Partner customers, under the new concept.
iconz was established in 2015 with an iconic flagship store in State Square in Tel Aviv and has expanded to 13 points of sale in malls across the country.
In 2019, iconz was acquired by Partner and currently serves as the company's mobile accessories and lifestyle arm for the company.
"Partner is today taking the first step in expanding its retail operations in the field of cellular accessories under a new concept," said Uri Gal, VP of Marketing at Partner. In a strategic location and at attractive prices. "
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Partner's iconz stand (Photo: Partner)
Partner will expand the range of iconz products currently sold in stalls and will offer, among other things, covers for mobiles and headphones, screen protectors, straps for smart watches, charging products, car products, a line of audio products such as speakers, headphones and more.
In addition, the company will also offer lifestyle products such as purses, pencil cases, notebooks, cups, thermal bottles and more.
At the same time, Partner is also launching a new online store for iconz today that will include a wider collection of products, in order to cater to a wider audience.
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