A unique character in the history of Italy capable of looking to the future like no other.
As if time had stopped, 33 years after his death on 14 August 1988, the memory of Enzo Ferrari runs stronger and stronger in the memory of those who had the good fortune to know him and those who loved him, from his most ' close family members to the millions of lovers of the Prancing Horse.
Myth without borders capable of winning on a sporting level (starting with Formula 1), and on an entrepreneurial level by dominating all the challenges of the markets and resisting crisis and globalization.
Born in Modena on February 18, 1898 (although as he often loved to tell, following a heavy snow that blocked the roads, his birth was registered by his father two days late, thus changing the official date of birth in 20 February), the Drake was a citizen of the world because he was able to convey the sense of modernity in advance of fashions and generations.
A great enthusiast of engines, he was the first to understand that the car, from a simple object of desire for populations who discovered mobility, could be transformed into an object of luxury,
The strength of creativity was contained in his foresight as an entrepreneur: cars, for Ferrari, were and had to be a mix of power and style, a combination of speed and elegance.
Enzo Ferrari was a revolutionary.
He was a child when, in the Modenese house transformed today into the museum dedicated to him, he dreamed of producing increasingly competitive cars.
He came from a peasant culture, but he was fascinated by technology.
He was courageous and unscrupulous, without ever giving up pragmatism: when he realized that, as a driver, he was unable to express his full potential, he put himself on the line as manager of a team, therefore as an entrepreneur.
He challenged commonplaces and won: his creature, Ferrari, soon acquired the contours of the Myth.
Enzo Ferrari was all of this and is still all of this, as his brand and company prove, still and more and more in the legend.