Bentley's brilliant idea, that is, transforming a 'one-off' investment (building show cars, organizing clinic tests with owners and potential customers) into a source of profits which, as the result of pre-sales, are more certain.
An operation carried out through the new Batur coupé and with which the Volkswagen Group company presents a preview of a new design language of the brand, an evolution of the aesthetic DNA - the note reads - which shows the direction for future Bentley Bevs.
The House of Crewe does so by repeating a previous successful operation (the Bacalar convertible) and preparing to collect the beauty of 30 million pounds (almost 36 million euros) through the presale of the 18 examples of the Batur coupé to as many passionate collectors who are already customers. Mulliner.
Deliveries, for a unit cost of 1.65 million pounds excluding taxes and options, will begin in mid-2023.
Look at the photos
In the Batur W12 the look of the next electric bikes is swept away
For the presentation, to which all buyers were naturally invited, Bentley chose Monterey Car Week - now a habit - in a context that for several years has combined the exclusivity of a private villa with the opulence of the customization proposals and the range of Crewe House.
The reveal of the Batur took place during the Signature Party in front of several hundred guests on the evening of Saturday 20 August.
The new two-door grand touring coupe is also the most powerful Bentley ever, with a version of over 740hp and 1,000Nm of torque of the iconic hand-built 6.0-liter twin-turbo petrol W12.
An engine that has become famous for its power, torque and refinement of operation that in Batur will be mated to the most advanced Bentley chassis ever, with air suspension optimized for speed, electric active anti-roll control, eLSD, four-wheel steering and torque vectoring.
"Batur is a significant car for Bentley, much more than the heir to the hugely successful Bacalar barchetta - commented Adrian Hallmark President and CEO of Bentley - Batur shows the direction of design we are taking in the future as we develop our range of Bev. Andi Mindt and his team have reinvented classic Bentley design cues into a stronger, bolder design that remains both elegant and graceful. "
Recalling that "underneath the beautiful exterior hides the most powerful engine we have ever developed" Hallmark said that "our W12 is arguably the most successful twelve-cylinder automotive engine in history and, as it approaches its retirement for make way for future hybrids and Bev, we want to celebrate his achievements. "
Inspired by Bacalar's design success, Batur's interior space is designed for maximum customization and adds new sustainable luxury features.
Customers can choose from a variety of materials such as low-carbon natural leather (sourced from Scotland, with significantly shorter transports than imported) or sustainable tanned leather from Italy, in five different colors or, again, in Dinamica, a sustainable material similar to suede alternative to leather.
The range of interior dashboard and door panels also includes a new natural fiber composite, with a sustainable alternative to carbon fiber.
Available as a 2x2 twill texture and finished in satin lacquer and can be finished - in front of the passenger - with the
engraving of the (unique) sound signature of the W12 engine of that specimen.
Given the price and exclusivity, a really precious detail cannot be missing, the crown of the start button 3D printed using 18K gold.