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Lena Meyer-Landrut: The singer has also been inspiring fans in Japan since this year
Photo: Meyer / photo booth / IMAGO
Sometimes an international hit doesn't take more than three Japanese men dancing interestingly for ten seconds.
Such a phenomenon was observed a few weeks ago with Lena Meyer-Landrut and her song "Life was a beach", which was released in 2019.
The three men in this case were an influencer trio.
This spring they posted a video on their TikTok channel @localcampione in which they perform a small choreography with their hands to the beat of the song.
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The @localcampione influencers dance to »Life was a beach«: they publish a new dance video every day
Photo: Local Campione/TikTok
The clip became a TikTok hit, with 5.6 million views.
And it got even better for the men and Lena Meyer-Landrut: the video found numerous imitators, especially in Japan, and a trend was born.
Around 33,000 videos have now been published on TikTok, in which you can see young Japanese women dancing to the song by the German pop singer.
Meyer-Landrut, it seems, is suddenly "big in Japan" - with a song that was never released as a single in Germany.
These days, the musician is experiencing on site how much of the network hype is left.
Meyer-Landrut is in Tokyo for a few days, where she introduces herself to the media and fans.
"It's super exciting," she said Thursday.
»I visit the record company here, do some interviews, do some TV shows and perform«.
As can be seen on Meyer-Landrut's Instagram profile, she also met the @localcampione dancers during her trip, who made »Life was a beach« a hit.
Not the first TikTok hit
It often happens that older publications through TikTok receive attention again more or less by chance or even become really well known.
A "Tom's Diner" cover by the two German bands AnnenMayKantereit and Giant Rooks, for example, had been haunting the web as a YouTube video since 2019 before it was discovered by the TikTok community in 2022 and catapulted into the US charts.
Other hits with TikTok tailwind are even older: The song "How bizarre" by OMC, released in 1996, recently took off on the platform and was shared millions of times worldwide as a meme - around 25 years after it was number two in the German charts.
It's never too late to go viral.
cjw/dpa