From now on YouTubers will be able to earn more money from the platform

The video giant has announced new ways for creators to make money, revealing that over the past three years it has paid creators, artists and media more than $50 billion

Yanon ben Shoshan

09/21/2022

Wednesday, September 21, 2022, 07:20 Updated: 07:36

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YouTube shorts (Photo: GettyImages)

Last night (Tuesday), YouTube introduced the next step in rewarding creativity on the platform and updated it at the Made on YouTube opening event, which expands the platform's monetization system - the YouTube Partner Program (YPP).

To allow more creators to join the program, YouTube has introduced new ways for creators to make more money through Shorts, its version of TikTok and Reels, and will allow ad monetization for creators who incorporate music into their videos.

Among other things, Google introduced a special revenue model for Shorts: "To reward this new creative status starting in early 2023, we will move away from the format of a fixed fund and double the unique revenue distribution model of Shorts for existing YPP creators and those who are on their way to becoming members of the program," said YouTube , and added: "Since ads are displayed between videos in the shorts feed, monthly revenue from these ads will be used to reward shorts creators and help cover music licensing costs. From the total amount allocated to creators, they will be able to keep 45% of the income, which will be divided according to their share of the total views of the shorts. Share The revenue remains the same, whether music is used or not."

According to the company, Shorts has over 30 billion daily views and over 1.5 billion monthly monthly users.

Additionally, to connect the music industry with creators, YouTube introduced Creator Music, which gives creators easy access to a growing catalog of music to use in their videos, while providing artists and music rights holders with a new revenue stream for their music on YouTube.

Creators can now buy music licenses at affordable, high-quality prices that offer them full monetization potential and they'll keep the same share of revenue they make from videos without music.

Creators who don't want to buy a license in advance will be able to use the songs and share revenue with the artist of the track and the related rights holders.

Creator Music is currently in beta in the US and will expand to other countries in 2023.

will enable monetization through ads for creators who incorporate music into their videos. (Photo: ShutterStock)

Susan Wojciski, CEO of YouTube: "YouTube's partner program was revolutionary when we launched it in 2007, and it is still revolutionary today.

Over the past three years, YouTube has paid creators, artists and media outlets more than $50 billion.

Those 50 billion dollars changed the lives of creators around the world and allowed new voices and stories to be heard.

But we're not done yet.

When we introduced the YouTube Partner Program, we made a big bet: we only succeed when our creators succeed.

And today, we're doubling down on that bet and introducing the next step in rewarding creativity on our platform, by expanding access to the YouTube Partner Program."

Neil Mohan, Chief Product Officer, YouTube: "YouTube's first-of-its-kind partner program changed the rules of the game for long-form videos. Now we're changing the game again, this time by opening it up to short-form video creators and introducing revenue sharing to Shorts as well. This is the first time that Revenue is offered for a short video on any platform at this scale, and this is in addition to the ten ways creators can already generate revenue on YouTube. YPP availability will also include new creators, who are creating for the first time via mobile, who will join the program for the first time."

Lior Cohen, YouTube's Global Music Director: "Music for creators is the future. We are building the bridge between artists and creators on YouTube to expand the soundtrack of the creator economy; it's a win-win-win for artists, songwriters, creators and fans. With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creators' channels, and both creators and artists will have new revenue opportunities."

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