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TikTok and Co.: This is how young people spend their time on their smartphones

2022-12-02T13:31:39.989Z

A market research institute asked 1,800 teenagers and young adults how long they use their mobile phones and for what. There were differences between men and women.



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Popular app TikTok: Within a few years it has become a mass phenomenon

Photo: Claudia Nass / CHROMORANGE / IMAGO

Teenagers and young adults are spending more and more time with their smartphones.

80 percent of 14 to 37-year-olds use it for more than three hours a day, and one in three is on the cell phone for more than six hours a day.

This was the result of a survey by the market research institute Appinio on behalf of the influencer agency WeCreate.

Around 1,800 users, who belong equally to Generation Z and Generation Y, were surveyed.

According to the survey, women clearly predominate among young intensive users: 36 percent of them say they use their smartphone for more than six hours a day.

For men it is only 27 percent.

One reason for the increased screen time could be TikTok.

Almost a quarter of those surveyed say they used the video service belonging to the Chinese company ByteDance more often in 2022 than at the beginning of the year.

More video game than environmental issues

TikTok is even the most used app among 14 to 25 year olds, ahead of YouTube and Instagram.

"That's huge considering TikTok is only four years old," says study author Magnus Folten from WeCreate.

»No other platform has grown so quickly before.«

Almost 18 percent of the time that 14- to 37-year-olds spend on their cell phones is spent on TikTok.

Instagram, YouTube and TikTok together make up more than half.

Especially the latter services have lost to the competition from Beijing.

What young people are most interested in on social media are less the socially relevant topics: According to the survey, environmental and climate protection are in ninth place, fashion, video games and music were mentioned much more frequently.

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Source: spiegel

All tech articles on 2022-12-02

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