Kalmobil Trade-in Complex (Photo: Public Relations)
Among the side effects brought by the corona, the effect of the epidemic on the car market is still felt.
Unprecedented loads on sea and air transport routes and the closure, for various reasons, of production plants around the world, have led to the fact that the waiting times for new vehicles are long months, sometimes even a whole year.
The long wait led to a decrease in ordering new vehicles and a significant increase in demand for "second-hand" vehicles.
Accordingly, the prices of used vehicles have climbed, with the sought-after models being sold for thousands of shekels above the list prices.
But it turns out that the inflated prices are not the only problem of car consumers in Israel with the used car market;
where the delivery is immediate, but the transaction poses quite a few challenges to the buyer.
It starts with a tedious search to find the desired model, through the negotiation, the inspection of the vehicle at an objective institute (did someone say time and money?), and return to the negotiation again - following the test results.
Wait, we're not done yet.
After signing the "Memory of Things", comes the real "hit" - full payment, at once, in cash.
And that's before we mentioned the concerns about the level of reliability of the seller - who may seem nice, but he's a complete stranger and you'll know how much you can trust him.
And for dessert, once the transfer of ownership has been made, any damage or disruption that is discovered in the vehicle, are the full responsibility of the buyer.
what did we get
A deal that can drive sleep away even from the eyes of calm people.
The Israeli driver, what does he want?
In a study carried out by the market research company SAPIO, for the Kalmobil automotive group, with the aim of understanding the set of elements that are important to consumers and car consumers in Israel, "low mileage" was ranked as the most important parameter.
In second place, "attractive price compared to similar vehicles" was ranked;
in the third place, "results of the vehicle inspection";
It is followed by "a car that has not had accidents", "a car that has undergone all the necessary treatments (treatment book)", "a car that looks good from the outside";
And in sixth place, "a clean and well-maintained car."
"The greatest fear of the Israeli car consumer is to end up a sucker. The need to pay tens, and sometimes hundreds, of thousands of shekels for a vehicle that is not clear, with full transparency, what its condition is, is a process that is very difficult for him to deal with," explains Guy Dasht, who is included in the team of experts that conceived and established the state-of-the-art trade-in complexes of the Kalmobil Group.
Dashat adds that even in cases where you buy a car from a neighbor, and the car has been inspected by a licensed institute - "which is a good indication of the vehicle's condition" - new problems may always arise.
"A car is a very sophisticated and smart machine. But as with any machine, things can break down. And if there is no warranty, the financial expense could amount to thousands of shekels, if not more, for each repair," he explains.
A vehicle is ready for delivery at the Kalmobil Trade-in complex (photo: Public Relations)
How does the fact that the Israeli consumer is "afraid to come out as a sucker" affect his decision-making process?
"The Israelis always ask themselves: what the seller does not tell me about the true condition of the vehicle. As a result, they try to minimize risks, when the accepted ways are: buying a vehicle directly from the importer; and when it comes to a second-hand vehicle, to choose brands that are perceived as more 'reliable' and vehicles with mileage "low".
"One of the main values that led the model we built is 'personalization' - the desire to build for each buyer the route that is right for him"
You have arrived
Kalmobil's research joins many studies commissioned by the group, with the aim of getting to know better the consumerism and car consumers in Israel and a desire to improve, on a regular basis, the customer experience on the various routes offered by the group.
According to Dashat, the many concerns that accompany the purchase of a used car by consumers, "which float almost too many surveys or researches that we carry out", led the group to build a special model, the purpose of which is to neutralize all those obstacles on the way to buying a "second hand" car.
The result: buying a car from private ownership, with the many advantages of buying a new car, "from the nylons".
How It Works?
A rich supply of different brands and models of privately owned vehicles, most of them "first hand", are displayed in complexes scattered throughout the country.
Just like in the new car dealerships, there are car consultants in every complex, who help to navigate the many models and prices.
The vehicles in the complexes arrive in mechanical and physical condition at a level that is very close to new.
All vehicles undergo improvement, which includes bodywork treatment, and paint corrections.
And no less important: there is a warranty on the engine and transmission subject to the terms of the warranty certificate*.
Also, if, during the execution of the transaction, safety defects are discovered in the vehicle as part of an inspection performed by the customer at an authorized testing institute, Kalmobil Trade-in will take care to correct the defects in accordance with the vehicle manufacturer's instructions.
Moreover, in the complexes you can get financial advice and convenient financing solutions.
Even the transfer of ownership can be done on the spot, without leaving the air conditioner.
The route: buying a car from private ownership, with the many advantages of buying a new car (photo: PR)
It is common to think that the integration of a third party into the transaction makes it less worthwhile.
How does the model you built manage to overcome this obstacle?
"It's a common mistake to think that a deal through a large and successful car dealership is necessarily more expensive. Beyond the fact that the prices in the complexes are attractive compared to the market, you can't ignore the fact that in the world we live in, time is worth money. Once you enter the complex, the whole process is quick and convenient. First of all , since the range of vehicles includes over 20 brands, the sales advisors can match each customer with the ideal vehicle for him, according to the specific needs and desires of each one. Think of the time and energy that is saved from you searching for a vehicle through sales boards and/or groups in social networks. You don't have to Make dozens of preliminary inquiry calls about the condition of the vehicle, and also not drive for hours across the country, to see the vehicle up close, and in the end find out that it is really not in a similar condition to the one advertised."
"The activity includes 8 sales premises, each with a wide variety of vehicles" (Photo: PR)
What are the chances that I will find exactly the vehicle I want - including model and year - in one of the complexes?
"A very high chance. With my hand on my heart, I don't remember a case where someone was looking for a specific model that was not found in stock. The activity includes 8 sales premises, each of which has a wide variety of vehicles. There was once a customer who, as part of the trade-in, gave us a Suzuki Alto with a standard gear Pink in color. On the face of it, a car that would be difficult to find a buyer for, if at all. But contrary to all expectations, not a few days passed and a student arrived at the compound, with a low income, who asked for a small car for urban use, with low fuel and insurance expenses; and even added in a pessimistic tone, that her favorite color is pink. It was a perfect purchase for her."
Kalmobil Trade-in sales hall (photo: Public Relations)
Are the financing solutions offered in the complexes personally tailored to the customer?
"Definitely. One of the key values that led the model we built is 'personalization' - the desire to build for each buyer the route that is right for him, in all parameters - from the choice of the model, the model, the price and the method of financing - without tying him to constraints that do not suit him. The model offers several financing routes , which are adjusted to the customer's financial capacity".
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