Apps (Photo: ShutterStock)
Bezeq published this morning (Monday) the ninth report on the state of the Internet in Israel for the year 2022. The report, which reviews the usage habits and behavior of Israelis in the digital age, is based on an in-depth study conducted by the company on the patterns of Internet use in Israel, the trends that govern it and its various uses, and on data from the company's activities and its systems.
This year, the post-Corona report was carried out, which made us all more connected than ever and at the same time accelerated digitization processes among all sectors and ages. For the purpose of the report, a survey was conducted in collaboration with the TNS-KANTAR research institute. The survey was carried out among a sample of 4500 interviewees, which includes a national and representative sample ( ages 18+), a sample of teenagers (ages 13-18), a sample of children (ages 8-12) and for the first time the report also includes a sample from the ultra-orthodox sector.
The survey and the infrastructure data collected from Bezeq systems together with an analysis of the market data, include various categories that reflect the situation of life in Israel in the digital age for the year 2022. The report shows that at the end of 2022 the number of internet surfers in Israel is about 6.7 million people, accounting for about 73.6% Households in Israel.
The average surfer currently downloads files with a volume of about 15 gigabytes per day, an increase of about 17%, compared to last year.
The average browsing volume on the Internet increased from 1.5 gigabytes in 2013 to 15 in 2022 (Photo: Bezeq)
For the first time - more time per day in front of screens than not in front of screens: in 2022, our screen time crossed the time in a day when we are not in front of screens for the first time with an average of 12.4 hours that we spend in front of screens.
An increase of 0.4 hours compared to 2020 and 2021.
The largest increases were recorded in the average time we spend in front of social networks: 3.4 hours a day on average in 2022 versus 2.6 in 2020, in front of television 3.3 hours on average in 2022 versus 2.6 hours in 2020, in front of gaming 2.6 hours a day versus 2.1 hours and in front of the Internet 2.9 hours a day versus 2.5.
The amount of average browsing volume we consume according to Bezeq data supports the survey data when the average gigabyte consumption per day increased from 12GB in 2021 to 15 gigabytes.
When you go back almost a decade, you see a huge leap: in 2013, we only consumed an average of 1.5GB per day.
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The report also shows that 82% of the public in Israel is annoyed by Phubbing (ignoring the environment in favor of concentrating on the smartphone screen) but also 82% claim that they try to do it as little as possible and 52% claim that it is difficult for them to stop.
The situation with the next generation is no more Warning - 61% of children find it difficult to stop Phubbing and 34% of them do it most of the time when they are with family or friends. It also won't help if you shout because 46% of teenagers and 43% of children walk around the house with at least headphones half of the time. This alienating and not really polite behavior is supported by the habits we have developed in recent years and make us simply ignore our surroundings: 83% feel they should read WhatsApp messages immediately after they are received and 63% believe they are expected to reply immediately to WhatsApp messages. Additionally 70% testify when even that when they perform actions on their mobile, they are distracted by messages on WhatsApp or social networks.
61% of children find it difficult to stop Phubbing and 34% of them do it a lot of the time when they are with family or friends (Photo: Bezeq)
Another encouraging sign of the fight against addiction and alienation is turning off notifications: 73% of the public turns off or silences receiving messages from WhatsApp or other social networks.
19% canceled the reading confirmation on WhatsApp (2 blue hooks).
37% increased and deleted apps that took up too much of their time (3.5 apps on average), 33% know someone who has already taken a break from social networks, and 37% indicate that there is a chance that they would consider taking a break from one of the social networks and closing the profile.
The ultra-orthodox are flocking to WhatsApp
It turns out that, contrary to the conservative image, 80% of the ultra-Orthodox sector is connected to the Internet, of which 54% of the ultra-orthodox public uses the WhatsApp application, while for 72% of users it is an integral part of life and for 69% it is a tool for updating and receiving information on various topics and not just a means of communication with family and friends .
37% of the ultra-Orthodox surf the Internet more (Photo: Bezeq)
The topic of influencers (network channels) is also gaining momentum in the ultra-Orthodox sector:
57% of the ultra-orthodox public follows influencers on WhatsApp, about 8 influencers on average, and the topics that are particularly interesting are influencers who deal with food (50), fashion and makeup (50), family (48 %), religion and Judaism (44%), children (35%) and business management, economy and livelihood (35%).
The influencers who receive the least interest are those who deal with politics and current affairs, with only 8% following them.
In total, 37% of the ultra-Orthodox surf the Internet more in the last year.
The Internet is becoming more and more influential in all areas of ultra-Orthodox society's life, and it is breaking down the walls:
a total of 46% purchase online, while 31% of the ultra-Orthodox public connected to the Internet testifies that they have made more online purchases in the past year, with 82% purchasing digitally from computers and cell phones, compared to 77% In the general population, 55% purchase clothes and shoes compared to 60% who do so in the general population.
Digital has replaced Pashqville (Photo: Bezeq)
22% of the ultra-Orthodox public uses the Internet more for work purposes, 20% for Google searches and 18% for studies.
Also, 21% of the ultra-Orthodox public consumes more digital news, with 40% being updated through apps or news websites designed for the private sector, 28% through apps or news websites designed for the general public, 24% through WhatsApp groups and 10% through social networks.
Cyber, cannabis and war in Ukraine
At the same time, the digital is expanding and with it the cyber attacks: following the war in Ukraine, 57% fear a cyber attack by hostile elements on Israeli infrastructure.
88% think that in future wars in the world, a cyber attack will be significant.
Another alarming statistic - 76% received messages with an offer to purchase cannabis, 60% of them teenagers and 32% of them children.
96% expect the state to protect us from increasing and changing cyber threats, while 93% expect the leading companies in the economy to protect us from significant cyber incidents.
32% of them children received messages with an offer to purchase cannabis (Photo: Bezeq)
Saying goodbye to cash
Another interesting statistic shows that 52% of the public are indeed afraid to enter credit information on their cell phone or smart watch, but 57% of those who are afraid have entered credit card information into the application.
Also, in 2021, only 19% paid using the payment services Apple Pay or Google Pay, when in 2022 the number increased to 45% - a jump of 140%.
The report shows that 35% of the respondents pay less with a physical credit card due to payment using a mobile phone/watch and 54% of those who pay walk around less with a wallet because they can pay by touch.
In total, 38% of smartwatch owners pay with it.
57% of the apprehensive entered credit card information into the app (Photo: Bezeq)
In the online shopping apps they purchased in the last year and are not willing to give them up, AliExpress is in first place (58%), SHIEN is in second place (35%) and Amazon is in third place (30%).
11% of the youth purchased a product through Livestream Shopping (shopping live on social networks).
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