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Audi explains its poor sales figures and the job cuts in the group


Audi explains its poor sales figures for 2022 and tries to put the results into perspective. The car manufacturer also classifies the planned job cuts.

Audi explains its poor sales figures for 2022 and tries to put the results into perspective.

The car manufacturer also classifies the planned job cuts.

At Audi, 2022 ended with a few difficulties.

Not only the well-known future problems in the VW group came to light again, as


Then there were the missed sales targets of the car manufacturer.

Now there were clear announcements about this and the ongoing job cuts.

The request from

to the VW group, to look at the past financial year at Audi, landed directly with the Ingolstadt company.

The parent company apparently likes to leave Audi itself to explain its missed goals.

The pressure on boss Duesmann is increasing, which is also reflected in some of the measures recently taken by Volkswagen.

Audi puts its missed sales figures into perspective

The targets issued in autumn 2022 therefore applied to the entire Audi Group, not just AUDI AG.

Audi put the missed sales figures into perspective in its statement.

The hoped-for value was missed only slightly: "With 1.64 million vehicles delivered by the Audi Group (including Bentley and Lamborghini), these targets were only slightly missed in 2022." However, this also means that the group corrected its targets downwards as early as October had, as

had also reported.



Head office:



July 16, 1909, Zwickau

umbrella organization:

Volkswagen AG

The specialist medium for technical and commercial management in the automotive business, "Automobil Industrie", takes another look at the hoped-for figures from autumn 2022:

"In October, the car manufacturer promised 1.65 to 1.75 million vehicle deliveries , 60 to 63 billion euros in sales and a return on sales of 11 to 13 percent.”

After that, one can certainly look forward to the financial figures for the 2022 financial year – Audi intends to present them on March 16.

VW speaks of full order books - expert warns of the numbers

At VW, an official statement on the company's website says: "Our brands achieved good delivery figures in a very challenging environment last year." And reference is made to the high order backlog.

This is

"clear evidence"

that customers


the entire product portfolio .

However, some numbers could hide the problems for Audi and the entire auto industry.

Experts such as Ferdinand Dudenhöffer from the Center Automotive Research dampen the joy of full order books.

They are simply a consequence of the supply bottlenecks.

This is how Audi sees the job cuts in the car company's plants

At Audi, drastic changes are also pending in the plants.

The car company recently stated that it would like to halve its factory costs by 2033.

A step that is of course not without consequences and can be seen as a measure by the parent company VW.

By 2026, even the last combustion cars should roll off the assembly line.

Audi had already commented on the planned job cuts in 2019.

According to the company, together with the works council, the basis for necessary personnel adjustments in the transformation had been created at an early stage.

In response to current inquiries from

about further layoffs, Audi says: “In terms of the gross reduction of up to 9,500 jobs by 2025 along the demographic curve, we are even ahead of schedule.

By the end of 2022, we had cut almost 6,000 jobs in a socially responsible manner.” It is important to those responsible that the focus of the personnel transformation develops from “reduction” towards “conversion” and topic-related “expansion” in future fields, especially IT/software.

Source: merkur

All tech articles on 2023-01-27

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