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Audi with more responsibility – VW boss distributes new tasks in the group


VW boss Oliver Blume has a clear idea of ​​working with Audi and Porsche. But there is a catch: with more responsibility in the group, control could also increase.

VW boss Oliver Blume has a clear idea of ​​working with Audi and Porsche.

But there is a catch: with more responsibility in the group, control could also increase.

Most recently, the VW Group's subsidiary Audi had clearly felt that they were not satisfied with the latest developments, as


Audi boss Markus Duesmann is fighting for the hoped-for internal reputation, and 2023 must be a successful year.

Now VW boss Oliver Blume explains that he wants to transfer more responsibility to the individual brands.

It seems like a change of course.

First of all, Audi apparently takes a few liberties away with a few measures, then the Ingolstadt-based company is clamped back into the VW group.

On the other hand, you allow the subsidiary to do more and keep an eye on them.

Oliver Blume explained in the "Handelsblatt" (article behind the payment barrier) that at the end of January all board members would meet for a "target meeting".

VW boss Blume explains his plans with Audi and Porsche

According to the report,

"in the future, the group units should commit to clear key figures"


On this basis, so-called "virtual equity stories" would then be developed - simulated IPOs.

This approach has already been tested with the

“Porsche IPO in September 2022. The shares in the sports car manufacturer are now worth more than those in Volkswagen”




Head office:



July 16, 1909, Zwickau

umbrella organization:

Volkswagen AG

The goal of the VW boss: He wants to run the automotive group “more decentralized”.

Brands such as Audi or Porsche should thus assume more responsibility for the entire company.

As "Der Aktionär" writes based on the interview in "Handelsblatt", the core brand VW will take care of production and purchasing for the entire company, Audi will take care of sales and quality and Porsche will take care of development and design. 

VW: More control through more responsibility for Audi and Porsche?

For Oliver Blume, the new strategy will certainly make it easier to monitor the successes of individuals in the group.

Anyone who has to present short-term and long-term plans for strategy, products, finances and sustainability can also be measured against them.

The pressure for the future is not only high for Audi boss Markus Duesmann.

In the past, experts had criticized the lack of output at Audi particularly harshly.

Too many projects, too few cars on the market.

The new models for 2023 should finally bring success for the Ingolstadt car manufacturer.

Audi faces a difficult year in the automotive industry in 2023

The development on the very important market in China will also be exciting.

Most recently, Audi also suffered a severe defeat here.

The sales figures were well behind the Chinese brand BYD.

However, in 2022 all German manufacturers had problems in this market.

In the long term, Audi is definitely trying to save further costs.

So it was announced that they wanted to halve the expenses for the works by 2033.

The car group is relying on more digitalization and is also merging productions from VW and Audi.

And it won't work without job cuts either.

The company has already commented on this and the recent poor sales figures to


Source: merkur

All tech articles on 2023-01-27

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