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An incomparable pick-up to tame the dunes of Pinamar: this is how Ford customers got to know the new Ranger Raptor


The Raptor Day had the new Strong Race truck, the most powerful in the segment with almost 400 horsepower.

A true mechanical beast.

With that,

the Ford clients

invited for the first

Raptor Day

that the Oval held in


this summer 2023 were found .

And it was a great surprise, because to the already different proposal of taming the dunes together with the team of expert pilots of the brand, the novelty was that

they did it aboard the new Ranger Raptor

that will be on sale in the coming months as part of the renewal of

the iconic pick-up of the Strong Race


This meeting, exclusive for customers of the Raptor versions of both the Ranger and F-150, was

part of the Ford Summer Energy 2023 proposal on the Atlantic Coast


It is a classic in the most traditional destinations, in which the Oval exhibits products and the novelties that are outlined each year, but also carries out this type of closeness events with its clients that allow the bond that the brand always maintains to be strengthened. alive.

The new Ranger Raptor in action in the dunes of Pinamar.

In this space, open to the public during the summer every day from 10:30 a.m., you can see the

Maverick, Ranger, F-150 (Lariat and Raptor) pick-ups and the Bronco SUV


But one of the big stars is the new Ranger Raptor, the first model in the new mid-size pick-up range that will be available for pre-sale during the month of April.

Raptor Day 2023: an extraordinary adventure

To access Raptor Day, customers must first register on the official site in order to reserve their place on this exclusive day.

The meeting point was at

the brand's stand on Libertador and Selene, in Pinamar Norte


From there,

the caravan left for the Off-Road Campus in the La Frontera area


What the participants did not know is that they were waiting for the new Ranger Raptor that will be on sale in the first half of 2023.

A circuit was established through which the trucks traveled with the necessary security so that it was a moment without setbacks.

To do this,

Ford had not only professional drivers for driving

, but also

the presence of flaggers who enabled the passage of pick-ups

in a wild area that in summer stands out for the high traffic of off-road vehicles.

On uneven and steep terrain par excellence,

the Ranger Raptors showed among the dunes what they are capable of doing

with the new mechanical set, equipped with

an impressive 397-horsepower twin-turbo V6 gasoline engine


The guests got into the pick-ups expectantly and came down full of adrenaline that they had accumulated in the two laps of the very difficult circuit.

The Raptor customer caravan at the Off-Road Campus.

Climbs, descents, jumps, high-speed areas and even traffic on sand walls

were some of the topographic challenges that the Ranger Raptor pilots had to overcome. 

Imported from Thailand, the new Ranger Raptor joins the range that has been in production for more than 25 years in Argentina, as part of the new generation that will be manufactured by General Pacheco in 2023. With this leap,

the Raptor becomes the pick The most powerful midsize-up in the country, with 397 CV and 583 Nm of torque

, the same configuration that the brand offers in Australia and South Africa and much higher than that enabled in Europe (292 CV).

The new Ranger Raptor shone in the sand with its 397 horsepower,

This beastly engine from the new Ranger Raptor, which is also on display at the Ford stand in Pinamar, is mated to a ten-speed automatic gearbox


The disconnectable four-wheel drive system also includes a reduction gear and a 4x4A coupling system.


Inside, two huge screens stand out: the information screen on the dashboard and the multimedia screen with a vertical layout on the front.

New Ford Ranger Raptor: complete customer experience

After the adventure in the dunes of the Off-Road Campus,

Ford's guests at Raptor Day

enjoyed lunch at the Pinamar Norte stand and even had the chance to do a test drive, in less extreme conditions, with the new Ranger Raptor .

It was

part of the experience that is already a custom in the Oval for its clients


“I bought my Ranger Raptor in 2021 and

Ford always contacted me

through the networks or by email, with invitations to events and caravans in the summer.

And this Raptor Day experience was unforgettable”, said Emiliano Forte, a client of the brand.

In the same way, Matías Gentile, another Raptor owner who found himself with the great and unexpected novelty, expressed himself: “

I was surprised to see the new Raptor and be able to live the experience of going with a pilot

, seeing him put the truck to the max and live what it feels like in there”.

The Ford stand in Pinamar Norte.

Facundo Maccedoni, who attended the event with his father, highlighted how

"the way the drivers drive the truck is incredible, they go to the limit"

, since in this way they also "show you that the pick-up can do it and more" . 

As indicated from


, current Raptor users will also have the benefit of integrating the select group of those who will be able to access the pre-sale of the new Ranger Raptor, for which they will be informed through the usual communication channels, among which there is also FORDi, the virtual assistant that the brand offers its customers.

The new Ranger Raptor, on permanent display.

The Raptor Day that took place on Saturday, January 28, was the first but not the only one that Ford organizes in Pinamar during the summer of 2023:

the next appointments will be on February 9 and 23, for which you must also register on the www site


Two new days to experience first-hand the adrenaline-pumping experience of crossing the dunes with the new Ranger Raptor.

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Source: clarin

All tech articles on 2023-02-01

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Tech/Game 2023-03-28T09:00:46.844Z


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