Although many times announced it and also decided to go backwards, Netflix now decided to go against shared password accounts with all its might.
How is
the system as simple as it is effective that the streaming platform will use to determine if a user belongs to the family group or not.
The firm estimated that more than
100 million users
worldwide use the service through
shared login credentials
.
He hopes that by ending the account swapping, he will bring a new injection of revenue to the company.
This is, in essence, the only way the king of streaming, by its own account, can make
meaningful additions to its subscribers in North America
, where the service currently sees its biggest market share.
To resolve this dilemma, Netflix has updated the account sharing policy in the help center to describe what is allowed and under what circumstances
it is overridden
.
The requirements to use the accounts outside the home.
AP Photo
The first clarification is that the accounts are to be shared and used on different devices, as long as it is within the home.
Even contemplate the possibility of vacations or watching content while you return from work.
Netflix: how they will prevent the sharing of passwords
The verification method is very simple: Netflix
will start blocking devices that do not connect at least
once every 31 days
to the WiFi network associated with the main account
.
When asked "who can use a Netflix account", the answer is that it can be shared with anyone who lives with the account holder and who watches a title at least once every 31 days.
Netflix also recognizes that if the user is away from the primary location for an extended period of time, say in another city or province, the device may be locked.
To confirm this, it
will check IP addresses
, although it does not give details on how often it will check.
New measures underway
Traveling users will need to request a special code.
Photo Bloomberg
Users who travel and want to use the service on a hotel TV, a company laptop, can request a temporary service code at login.
This will give them access to your account for seven consecutive days.
Another novelty is a function that transfers the profile, which will allow you to migrate the recommendations of programs, history of reproductions to your own account if you decide to create one.
This will give password sharers the opportunity to keep your profile if they sign up for a new account in your name.
During last quarter's results presentation, he said he intends to end password sharing by March, no later than April of this year.
As part of his efforts to do so, he has enabled features such as profile transfer between accounts and allowing incumbent users to remove unrecognized devices.
Although the ability for account holders to pay for the service for those who do not live at home has been tested before, Netflix has not waited for the feature to be complete and devices will be locked without first being offered the option to pay. an extra charge for sharing the account.
SL
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