Launched last year,
the Ferrari Purosangue is the first SUV from the house of Maranello
, a true beast with unique features that make it the most powerful and one of the fastest in the segment.
And it is also
the most expensive among those that make up an already established trend among luxury brands
, that of premium family cars, among which it competes with
Aston Martin
,
Rolls-Royce
,
Porsche
and
Bentley
, among others.
But combining a vehicle with these characteristics was not the only challenge faced by the brand: before taking it out on the street, it also had to resolve some details, for example, in court and with a lawsuit as particular as it was unusual that put the Prancing Horse
,
with the arrogance of its history and its billions of euros of support, face to face with a rival of a different caliber.
Ferrari Purosangue
Indeed, in the middle of the development process of the
Ferrari car
, it was involved in a legal battle for its name
, which, as they discovered, was already registered on European soil: since 2013,
Purosangue was formally associated with a small non-profit organization dedicated to the athletics
, which encourages healthy sporting activity under doping-free practices.
Ferrari's legal battle for Purosangue
Given this, and with the imminence of the launch,
Ferrari did not take long to arrive at the Bologna court
– the one that corresponds to it by jurisdiction, being located just 55 kilometers from Modena – to present its case and claim the exclusive use of the term Purosangue.
It did so in 2020, under the explanation that the NGO had not made commercial use of it in the last five years – an argument that was later denied by the representatives of the sports organization.
Or at least not enough to make a claim in the future.
Purosangue is dedicated to the organization of athletic races in Europe.
It was a true case of "David against Goliath", as defined by the NGO, which sought an agreement with Ferrari but the negotiations did not come to fruition.
Which is not to say that this has not left consequences for Ferrari, on the basis that it should have put aside the secrecy it maintained regarding this launch, which it was working on without making noise, and ended up showing its cards to the rest
. of the industry sooner than he wanted
.
“I am an athlete, I used to get up at 4.30 AM to train, so I have a certain mentality.
I am not going to be afraid, even knowing that we are facing one of the most important brands in the world,” said one of the founders of the Purosangue sports organization, the Italian Max Monteforte, at the time.
Max Monteforte, the Italian who faced Ferrari in court for the name Purosangue.
If social networks are a thermometer to measure the degree of awareness of a brand or a project, in this case the numbers are categorical: at the time of the litigation, Ferrari had 18 million followers on Instagram, 16,300,000 on Facebook and 720 subscribers. to its YouTube channel, while the NGO had more modest figures and barely counted 2,700 followers on Instagram, 160 on Facebook and 170 on YouTube.
But the Justice did not rely on statistics or the size of the bank accounts for its resolution, because
to this day Purosangue Training continues to operate under its usual name, and Ferrari was able to name its vehicle as it wanted
and without, at the same time, less apparently, their sales would be affected – in fact, in December they confirmed that they have already sold all the production for the next two years.
Ferrari Purosangue
But the axis of the NGO was changed by the fight, even uneven, against Ferrari: although it no longer has the Instagram and YouTube accounts, it
kept the Facebook account, which had exponential growth: around 110,000 followers
.
And he was also able to maintain the domain of his website www.purodsangue.eu.
Ferrari Purosangue, a beast of pure luxury
It is that although the term chosen defines it perfectly, the important thing about the Ferrari Purosangue is in everything it has to offer: never before has the brand had a four-door four-seater and all-wheel drive in its catalogue, and the results They were in tune with the expectations of the most optimistic, combining all the benefits of this configuration with
the roar of a powerful 6.5-liter atmospheric V12
in the front center position.
In fact,
it is speculated that it could be the last model equipped with the most emblematic impeller of the Italian brand
.
Ferrari Purosangue
Hand in hand with an eight-speed sequential box,
the block allows the Purosangue to reach 725 CV of power
and 716 Nm of torque to all four wheels.
More than any other SUV available on the market today.
Accompanied by a design and style that do not disappoint, and that coexist perfectly with the lines that Ferrari has accustomed us to, this
almost 5-meter-long
SUV
accelerates from 0 to 100 km/h in just 3.3 seconds and achieves a top speed of 310 km/h.
The same as the Aston Martin DBX707.
Ferrari Purosangue
Although all this translates into its price, of course: with
a base price of US$ 398,350
plus taxes –which can easily take it to half a million–, the Purosangue is the most expensive SUV on the market, even above the luxurious
Rolls -Royce
Cullinan
, which is around US$ 300,000.
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