When the traffic light turns green, they will find out that it is not really a Cooper (photo: manufacturer's website)
The transformation is complete, Seat's sports division "Copra" which, upon its establishment in 2018, had to explain exactly what its role was, is today one of the growth engines of this brand, and the sporty shade that was already part of Seat's image has become such a strong spice that it is annexed to it From now on also the Leon not in its extreme sports version, but also with the basic drive unit.
Today it was announced the beginning of the marketing of the Copra Leon, the same Seat Leon but with sports signs such as bumpers, new design alloy wheels with a diameter of 18 inches and the sporty brand logos on the outside.
There are also equipment additions such as sports seats, a wireless charging pad, a heated steering wheel, a sunroof, a BEATS audio system and a 10-inch digital dashboard.
10-inch digital dashboard and multimedia system of the same size (photo: manufacturer's website)
Under the hood you will find the familiar regular Leon engine - 4 cylinders with a volume of 1.5 liters that provides 150 hp or a 2.0 liter engine with a capacity of 190 hp.
Both engines drive the front wheels through a 7-speed dual-clutch gearbox.
Performance: 8.7 seconds to 100 in the 150 hp version (surprisingly, it is slower than the regular Leon by 0.3 seconds). In the 190 hp engine, the jump to 100 takes 7.2 seconds.
Both pale in comparison to the 5.7 seconds of the "real" Cupra Leon to which the full name Cupra Leon VZ will be attached from now on to distinguish it from its family sisters.
All additional versions now also have adaptive brakes, while the insurance package continues to include automatic braking, lane departure correction, adaptive cruise control, warning of a vehicle in a "dead zone" and cross traffic, and more.
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Glossy finish for the windshield frame and sporty bumpers (photo: manufacturer's website)
The external equipment list, the additional equipment in the passenger compartment and of course the right to wear the considered symbols of the sports division do not come for free of course.
But Seat, like other manufacturers, realized that people are willing to pay a significant price premium for the jug.
Thus, and on the basis of this marketing ploy, the N Line versions with the sporty appearance in Hyundai, the S Line versions in Audi, the AMG Line in Mercedes or the M packages in BMW came into the world.
And what works in cars worth hundreds of thousands of shekels also applies here.
In the case of the Leon Cupra, at prices of NIS 175,000 for the 1.5-liter version and NIS 193,000 for the 2.0-liter version, it is NIS 19 and 27,000 more expensive than the regular Leon versions, respectively.
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Leon