Facebook and Instagram (Photo: GettyImages)
The CEO and founder of Meta (Facebook), Mark Zuckerberg, announced this weekend the expansion of the Meta Verified program to US users.
The new service allows any user to receive a verification badge (Blue V) for the account, similar to Twitter Blue, alongside an additional layer of protection to prevent impersonation and access to customer service and technical support (and some would say that this alone is worth paying for).
The service started as an experiment in Australia and New Zealand, and now, as mentioned, it is also coming to the USA.
Predictably, the Internet, as only the Internet knows how, was outraged by the new initiative - and the excited announcement turned sour when well-known content creators and celebs around the world reacted to a post posted by Instagram CEO Adam Mosari. "How come there are 0 positive comments?
That's because it's terrible and no user wants it.
People don't want to be verified in a system where being verified no longer means anything," wrote content creator rickyglaser. The Israeli travel blogger, henamar, wrote: "Catastrophe.
Welcome to the world where money talks." Content creator peterquinstagram, who has a page with more than 129,000 followers, came up with a simple solution: "The new badge should be a different color, not blue to emphasize the difference between classic authentication."
View this post on Instagram
A post shared by Adam Mosseri (@mosseri)
Other not-so-forgiving commenters took the opportunity to criticize other issues the social network needs to address before asking users to pay for basic things like access to human customer service.
"How is it that only 8%! are exposed to my content? It doesn't make sense
," read the response that received more than 200 likes.
Another similar response reads:
"Increasing exposure right now is a much more important thing
And what are the requirements?
Facebook takes the matter of authenticity quite seriously, and requires registrants to have a government ID (such as a driver's license or passport).
According to further estimates, accounts that bought fake followers will not be able to register as subscribers.
Previously verified profiles will not be required to pay or register again.
In addition, Meta emphasizes that verified users will not be able to change their profile picture, nickname or name - unless they are re-verified.
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What is a "Blue V"?
This is a check mark that appears next to the name of an Instagram account in search and profile.
It states that the social network has confirmed that the account is the real account of a public figure, celebrity or brand it represents.
As expected, with the strengthening of the popularity of the platforms, the tag became particularly sought after.
Now, it seems that the new announcement may anger quite a few celebrities who will "lose" the importance of the coveted sign.