Samsung (Photo: ShutterStock)
Google's parent company, Alphabet, lost $55 billion(!) of its stock value yesterday (Monday), after it became known that Samsung was considering replacing the default search engine from Google to Bing with Telephony.
And this is a loss of income worth three billion dollars a year.
The panic that gripped Google according to a report by the New York Times is not accidental - since Microsoft recently integrated the ChatGPT artificial intelligence technology into the Bing search engine, Google is at a technological disadvantage, and even more so in a product that is the core of its business.
Therefore, it is no wonder that in Google's offices there is now a race to provide a solution and come out with its own artificial intelligence-based product.
According to the report, in an effort called "Project Magi", engineers, designers and managers participate, in what was called "sprint rooms", to create a new search engine that will give more personalized and customized results than the current search engine, in an attempt to anticipate the needs of users, as well as integrate Artificial intelligence components in the existing engine.
Google is at a technological disadvantage, and even more so in a product that is the core of its business (Photo: ShutterStock)
The threat of Samsung (and in its wake Apple - Google's default contract with it is up for renewal next year, and here it is a $20 billion contract...), is the first crack in Google's absolute hegemony in the web search business, which earned it $162 billion just last year .
Samsung has not yet reached a decision on the matter, but the very fact that they are considering the competitors caused a shock in Google.
Google's plans to redesign its traditional search engine are still in the early stages with no target date for the release of the new search technology.
Meanwhile, more than 160 employees are working feverishly to integrate artificial intelligence components into the existing engine, according to the Times report.
It is assumed that the bias in favor of ads that lead to a purchase will still be maintained, as search term-based ads are still Google's main revenue engine.
The new artificial intelligence engine in Bard does not contain ads and the assumption in the industry is that artificial intelligence engines will make search word-based ads less relevant to users.
According to internal documents, Google has a series of products in development designed to address what Microsoft has already introduced in the Edge browser: a tool called GIFI, which will use artificial intelligence to create images, Tivoli Tutor is a tool for learning languages through conversations with the user, and another product, Searchalong, will enable smart search through the Chrome browser.
Lara Levine, a spokeswoman for Google, responded to the Times in a statement: "Not every brainstorm or idea for a mobile product is ready for launch, but as we've mentioned before, we're excited to bring AI-based features to search, and we'll be releasing more details soon."
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